Affiliate, Flat Fee, or Hybrid: How Creator Deals Are Structured Now
Affiliate leads YouTube, flat fee dominates Instagram and TikTok, and hybrid gifting is the entry path. What each deal structure implies for risk and rights.
9 min read
Disclosure Stacking: Ad Labels, AI Labels, and Paid Partnership Tags Together
A per-platform checklist for posts that need three disclosures at once: FTC material connection, platform paid-partnership toggles, and AI-generated labels.
8 min read
The Fraud Checks Brands Run Before Signing a Creator
What brand-side creator vetting actually looks like: the fraud data, manual checks, AI-assisted discovery, the FTC backstop, and the creator's side.
7 min read
Spark Ads and Whitelisting: How Brands Turn Creator Posts Into Paid Media
How TikTok Spark Ads and Meta Partnership Ads let brands run paid media through a creator's own post — the authorization mechanics and the refresh problem.
7 min read
UGC Creator vs Influencer: Two Different Jobs, Two Different Deals
Influencers sell distribution to an audience. UGC creators sell content with no posting requirement. Different rights, disclosure rules, and growth paths.
9 min read
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