Instagram AI-generated profile label
Instagram renamed AI creator to AI-generated profile on 31 Aug 2026. Reach drops only if the featured person is AI and unlabeled.
Every guide, comparison and workflow we’ve published on AI Disclosure.
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Instagram renamed AI creator to AI-generated profile on 31 Aug 2026. Reach drops only if the featured person is AI and unlabeled.
Use fully-generated when the whole file is synthetic; use modified when a real plate was altered. The basic icon is the third option.
The EU basic icon can open a second interactive layer with more info. That is not a burned-in 'AI generated' line on TikTok.
Choose generated, modified, or the basic EU icon before you publish. Paste lines live in the disclosure template.
UGC-style ads with a realistic generated person need platform AI labels and, for EU audiences, an Article 50 first-exposure mark.
Captions are speech on screen. Article 50 is a first-exposure AI mark. One does not satisfy the other.
Paste-ready Article 50 labels for video, image, audio and text, the three official EU icons, and where they go on TikTok, YouTube and Meta.
Article 50 is a legal duty on the deployer in the EU. A TikTok toggle is not the Act.
Some export paths drop Content Credentials. Know which scheduler or compressor strips provenance.
YouTube inauthentic content checklist for faceless AI channels: originality, disclosure, and sensitive-topic rules that protect earnings.
When unsure whether a photoreal clip needs a label, label it. Platforms say over-labeling is safer than under-labeling.
Synthetic anchors on political topics are a monetization trap. Prefer documentary form and clear sourcing.
Dental UGC should not invent photoreal patients. Show hands, tools, offices, and real consent when faces appear.
Photoreal AI Shorts get an overlay on the video. Long-form puts the label below the player. Labels alone do not kill recommendations.
Instagram did not ban AI Reels. Discovery drops when borders, watermarks, speed changes, or credit-only edits dominate. A directed generate can be original.
May 2026 opt-in profile badge is account-level. Post-level AI Info is automatic from C2PA/classifiers. They are two systems.
Background generation, image generation and add-animation in Ads Manager stamp AI info with no advertiser toggle. C2PA from third-party tools does too.
TikTok's AIGC label fires on realistic people, scenes, or speech a viewer could mistake for reality. Captions, scripts, colour, and crops do not trigger it.
Some detectors treat burned-in generated type as AI-modified. A VEED burn-in can stamp the post even when the footage is real.
Platforms present the label as transparency. Inauthentic / unoriginal / spam policies are what hurt distribution — a different document.
A client who re-encodes your master and strips its credentials owns the compliance gap that follows. The clause and delivery spec that assign that risk.
California's AI Transparency Act adds platform-side provenance duties on 1 January 2027. What changes at upload, and which metadata to audit on exports now.
One Article 50 duty got a runway to 2 December 2026. Here is exactly which duties had no runway at all and were binding from day one.
Microsoft's MAI-Image-2.5 generates inside PowerPoint and OneDrive. The gate is no longer quality. It is the eight controls you set before switching it on.