Brand-kit type vs a caption preset
Kit hex and font bind on captions; 45 CSS presets are the drawing. Map the kit onto one family. Override for contrast, not for taste.
Kit hex and font bind on captions; 45 CSS presets are the drawing. Map the kit onto one family. Override for contrast, not for taste.
What Versely brand kit stores vs standing rules and job briefs. When teams require human approve, budget ceilings, interrupt mid-run, who connects social.
Premiere, VEED, Versely, CapCut, and Descript hold agency caption kits. Pick by NLE, brand kits, families, phone editor, or Brand Studio.
Canva, Firefly, Recraft, Versely, Figma, and Photoroom hold a kit. Pick by templates, custom model, styles, saved kit, variables, or listing fields.
A saved kit is injected into generations so hex, type, logo and tone survive a hurried prompt. A PDF style guide does not.
Pick one caption family and stop. Brand lock beats weekly template hopping when mute scrollers should recognize you.
Paste a website, Amazon listing or profile into Brand. Versely reads a free kit, then prices a mixed campaign in credits before anything is made.
A brand kit is one named save: colors, fonts, logo, tone, defaults. Putting a face, a cron, or 'always 9:16' only here — or only in memory — spends later generates on drift.
set_brand_kit stores caption style, fonts, and colors as defaults. Pinning a DYNAMIC look too early doubles the caption bill on every later clip, including misses.
Month one of a retainer is mostly unbillable: intake, style lock, asset library, approval workflow. What to itemise and how to defend it on the call.
Set the brand kit once and Claude Code, Cursor or Codex generate on-brand without a briefing. How the fields merge, how to read them back, and how to clear one.
A scored pass/fail rubric for checking generated images against a brand manual before publish — not a debate about vibes in a comment thread.
A brand blue that's perfect on every screen comes back muddy from the printer — not a printer error. The color was never reachable in ink to begin with.
Two persistent stores exist: memory for durable preferences, brand kit for visual assets. People put things in the wrong one constantly. Here is the real line.
Generated graphics fail contrast because the model optimized for looking good, not for a ratio. The actual thresholds, the exemptions, and a two-minute check.
One variable font file replaces a shelf of static weight cuts — and its optical size axis does something no weight dropdown can ever reproduce.
A brand red gets approved on screen, then ships looking orange somewhere else. The color pipeline broke between generation and export — here's exactly where.
Build a complete channel branding kit with AI: logo, banner, thumbnail template, lower thirds, intro sting, and caption style — one coherent system in a day.