Billing for direction, not revision rounds
Round counting priced a production cost that no longer exists. Price changes of direction, and make refinement unlimited inside a locked direction.
9 min read
Charging for model research as a line item
Finding which model holds a brief is billable work most studios absorb. How to scope a model-selection pass, cap it on three axes, and invoice it defensibly.
9 min read
Fixed-price or cost-plus: quoting AI video work
When a fixed price is safe on AI video work, when to quote a base plus a change-order rate, and the clause language that makes the trigger stick.
10 min read
Moving a client off hourly billing
A mid-relationship migration from hours to fixed deliverables: rebuild their own timesheet history into a rate card, run a shadow-quote month, then switch.
9 min read
Pricing a workflow pack: $15, $29, or $49
Price by the build hours a pack removes, not file count. A positioning test for your own pack, plus a bundle structure that lifts order value without discounts.
9 min read
Pricing exploration separately from finish
Generation got cheap and finishing did not. A two-phase quote with a selection gate, so a client's appetite for options stops eating your finishing capacity.
9 min read
Raising prices on existing content clients
The sequence for repricing a legacy content retainer without losing it: the evidence pack, the notice period, the grandfather window, and the email itself.
9 min read
Rush fees when turnaround is hours, not weeks
The rush fee used to price overtime, and generation removed the overtime. Price review-side displacement instead, with tiers, triggers and a reset script.
8 min read
Sell capacity, not deliverables, in a retainer
Asset-count retainers get gamed once variants are cheap. Build a capacity-unit retainer: what a unit buys, how unused units roll, and where the ceiling sits.
9 min read
Tier deliverables by difficulty, not duration
Runtime stopped predicting effort. Build a rate card on the nine shot attributes that actually drive attempt counts, with tier bands and an attempt allowance.
9 min read
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