Set AD Level Against the Dialogue
AD that ducks the whole mix is unusable; AD under the music is inaudible. Match description to dialogue, keep HI and VI mixes apart, and check on a phone speaker.
10 min read
Caption Accuracy Targets and a Spot-Check
Looks fine is not a rate. Set a word-error-rate target, count punctuation and speaker misses, and sample a 200-clip library instead of reading every file.
9 min read
Time Captions to Shot Changes, Not Only Speech
Captions timed only to speech feel late at cuts and cover new faces. Shot-change rules, lead-in/out frames, and a QC pass that never covers a new speaker.
9 min read
Characters-Per-Second Limits by Language
English CPS caps wreck German, Finnish, and CJK. Starting CPS and CPL figures by script, and a QC method for cutting captions without changing what was said.
9 min read
Color is not the only indicator in graphics
Generated infographics encode meaning in hue. Add patterns, labels, and shape so a color-blind viewer can read the chart, then check deuteranopia.
8 min read
Describe On-Screen Text in the AD Track
Rules for reading supers, prices, and URLs in audio description without hitting the VO, and when a textless-plus-VO cut is the cleaner deliverable.
9 min read
EN 301 549 Rules That Hit Brand Players
Beyond the EAA overview: EN 301 549 clauses that actually fail brand video players. A clause-to-control map and a retest after a player redesign.
9 min read
A Hard-of-Hearing Mix as a Separate Deliverable
An HI mix is not louder voiceover. Dialogue-forward EQ, reduced music, and a stem recipe for shipping HI and VI tracks instead of relying on captions alone.
9 min read
Keyboard-Operable Players on Owned Sites
Space, arrows, a captions toggle, and a visible focus ring. Why marketing embeds fail, and a 12-key staging test you can run in ten minutes.
10 min read
Limits of synthetic sign language avatars
Generated sign is often grammatically wrong. What avatars miss, when they harm trust, and the decision rule: human interpreter or none.
7 min read
Lower-Third Contrast on Busy Generated Plates
Scrim, stroke, and plate choice so a name super holds on generated bokeh and neon. A three-treatment test you run on a 480p preview before export.
9 min read
Offline Caption QC vs Live Auto-Captions
Live auto-captions and offline QC are different products. When live is acceptable, when a recorded library needs offline, and a spot-check method for each.
9 min read
Reduced-motion cuts for autoplay heroes
Ship a still poster, a reduced-motion loop, and a full hero from one brief so prefers-reduced-motion does not mean running three campaigns.
8 min read
SDH vs Closed Captions: What to Deliver
SDH includes speakers and non-speech; CC is a delivery method. A matrix for 608/708 broadcast, WebVTT on the web, and why one file cannot serve both.
8 min read
Section 508 and ADA for Marketing Video
US public-sector and vendor sites still owe 508; ADA Title II names WCAG 2.1 AA. What accessible video means in RFPs, plus a gap list for a marketing site.
9 min read
Seizure Risk in Generated Motion and Strobe
Model defaults love lightning, glitch, and strobe. Photosensitive thresholds, a pre-publish flash test, and how to dim or recut for web and social.
9 min read
Sign overlay vs a signed version
A tiny interpreter inset is not automatically accessible. Compare overlay versus a signed-led cut, framing, contrast, and when to hire talent.
8 min read
Speaker IDs and Non-Speech in Captions
A style guide for speaker labels, bracketed sound, italics for off-screen speech, and music cues that auto-captions drop and d/Deaf viewers actually need.
8 min read
Transcripts as readable documents, not dumps
Turn a caption dump into a transcript with headings, speaker labels, and optional timestamps so the page is useful even if the video never plays.
8 min read
Vestibular-safe alternatives to whip pans
Replace whip pans and crash zooms with locked-off or eased moves, ship a reduced-motion cut, and keep the original only when a warning is the honest choice.
8 min read
Write Audio Description That Fits the Gaps
Present tense, character IDs, and dialogue-gap timing for audio description, plus a timed script template you can fill for a 30-second spot.
8 min read
AI video for audiology clinics: caption everything
Your audience cannot rely on your audio track. Captioning and split-screen rules, an OTC-versus-fitted explainer structure, and claims to keep off camera.
9 min read
Caption Readability: Reading Speed, Line Breaks, Contrast
A word-perfect caption track can still be unreadable. Transcription gets the words right — pacing, line breaks, and contrast are a separate craft on top.
9 min read
Subtitle or Dub: Choosing per Market
Dubbing every market feels like the premium choice. The coverage math and the accessibility law both say subtitle broadly and dub selectively instead.
7 min read
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