A creative brief that survives handoff
Most briefs lose their constraints at the first handoff. A template that carries locks, references and rejected directions, and stays next to the review loop.
9 min read
A metadata preservation clause for delivery
A client who re-encodes your master and strips its credentials owns the compliance gap that follows. The clause and delivery spec that assign that risk.
9 min read
The revision policy that stops scope creep
Define revision versus new deliverable, cap the rounds, set a feedback window, price the overruns. Includes proposal text and a round-four conversation script.
10 min read
An AI use clause for client contracts
What an agreement should say about AI involvement, ownership limits, who carries the disclosure duty and how indemnity is allocated. With drafting language.
9 min read
Billing for direction, not revision rounds
Round counting priced a production cost that no longer exists. Price changes of direction, and make refinement unlimited inside a locked direction.
9 min read
Capping liability at the fee you were paid
A generated asset can create exposure many times the invoice behind it. Why the fee-linked cap is standard, which carve-outs are fair, and what to concede.
9 min read
Change orders when variants are nearly free
Volume-based change-order triggers stopped working once another version cost almost nothing. Four direction-change triggers that still hold, with clause text.
9 min read
Feasibility questions to ask before you quote
Unprofitable jobs are visible on the discovery call. Fourteen questions that surface specific action, exact geometry and likeness risk before you price.
9 min read
Getting permission to show AI work publicly
Clients happy to run generated work often refuse to be named for it. Negotiate case-study permission at signature, not after delivery.
9 min read
Keeping client material out of training data
Enterprise clients now require brand assets never enter a training set, and the duty flows through you to every tool. The clause, plus the audit behind it.
9 min read
Retrofitting an old MSA for AI production
Most agreements in force predate generative production and are quietly hostile to it. The six sections to amend, and how to raise it without alarm.
9 min read
Scope a job by decisions, not deliverables
Deliverable counts stopped predicting effort once variants got cheap. Scope by approval decisions instead, and price each one by what it locks.
9 min read
The four-clause AI addendum for client work
Disclosure, IP warranty carve-out, training-data exclusion, liability cap. What each clause stops, the order to negotiate them, and where the addendum belongs.
8 min read
The IP warranty carve-out for AI deliverables
You cannot assign copyright that never existed, so a blanket originality warranty may already be broken. Carve-out language that stays honest and still sells.
9 min read
The paperwork file every campaign needs
A per-job records structure for generated work: what to capture at delivery, which three records everyone skips, and a retention clock that starts on use.
9 min read
What an AI-use audit clause covers
Vague audit rights over AI use turn into open-ended discovery. A scoped clause, plus the record set that makes the whole audit take an hour.
9 min read
What to do when a generated asset ships wrong
A four-step incident sequence for pulled creative, plus the contract clauses that should already decide who pays before the phone call happens.
9 min read
What to tell clients about using AI in delivery
Contract language covering AI production, where audience disclosure is actually required, and the framing that sells iteration speed over cheap labour.
9 min read
When a client contract forbids AI tools
Blanket no-AI clauses are usually aimed at a risk you are not creating. A decision tree for complying, negotiating a scoped exception, or declining.
9 min read
Who indemnifies what in an AI contract
Indemnity splits two ways: you cover tool terms-of-service breaches, the client covers distribution and labelling. A two-way split to drop into an agreement.
9 min read
Who owns the prompt library you built?
Prompts, reference sets and workflow graphs built on a client job are unassigned in most contracts. Clause language that keeps method and gives outputs.
9 min read
Writing acceptance criteria clients can't argue
Turn 'approved' from a feeling into a test: technical spec, binary brand checks, a bounded subjective layer, a named approver, and a deemed-accepted window.
9 min read
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