Generate a hook pack before the video exists
Hooks bolted onto a finished video are an afterthought. Produce the pack first, pick a winner, and let the strongest opening drive the edit.
9 min read
Isolate one variable in short-form tests
If caption, sound, hashtags, and hook all differ, the result is unreadable. Use a variant spec sheet and lock the confounds people forget.
9 min read
Peeking is why your creative tests lie
Early data favours whichever variant posted first and often reverses with volume. Pre-commit a sample size and a stop rule before you look.
8 min read
Place CTAs at 55-75% of runtime
End-screen CTAs reach the smallest remaining audience. Place the ask at 55-75% of runtime, right after a payoff, then A/B the timestamp.
9 min read
Three pairs minimum: beating feed variance
One paired short-form test is mostly feed lottery. Run three or more pairs in the same hook family and read the aggregate, not the lucky clip.
8 min read
Don't post two variants at the same time
Simultaneous organic variants share one audience pool, so neither result is clean. Post consecutive days at the same time, then cancel the weekday confound.
8 min read
How to Build an AI Faceless TikTok Channel (2026)
The exact AI workflow to launch a faceless TikTok channel in 2026: niche picking, cloned voiceovers, AI b-roll, posting cadence and the path to monetization.
9 min read
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