This or That
Two options your audience already argues about, one frame, and a verdict you're willing to defend.
Best for: Any brand with opinions its customers don't unanimously share
Then vs Now
Turn the archive you already have into a format — the same subject, photographed twice, years apart.
Best for: Brands with history — real archives, old versions, old prices, old rooms
Rate My X
The audience supplies the content and gets something useful back — the only format here where the supply problem solves itself.
Best for: Expertise brands whose audience makes something they can show
Budget vs Premium
Answer the question every buyer in your category is actually asking: does the expensive one earn it?
Best for: Brands whose customers are choosing between tiers rather than between categories
Speed Run
Add a clock to a task you already do and you have tension, a number, and a reason to come back next week.
Best for: Anyone whose work has a visible process — trades, kitchens, studios, setups
Overheard
The shortest format on this list: two lines that everyone in your industry has heard, and no explanation afterwards.
Best for: Brands whose audience shares an in-group vocabulary — agencies, trades, clinics, kitchens
Customer Question of the Week
The most durable format on this list, because the supply is your support inbox and it refills itself.
Best for: Any business with a support inbox, a sales call, or a comments section
What We Fixed This Week
Turn shipping into a format — and turn the thing you're still bad at into the reason people believe the rest.
Best for: Products that change — software, services, menus, processes
What these pages will not do
They will not pretend the published workflow library already contains every one of these formats. It doesn’t: 3 of the 8 have a workflow that genuinely runs in their shape, and those pages say so. The other 5 name the closest published structure and tell you to clone it and swap the asset map, which is the honest instruction rather than a fabricated match.
Three formats that might have belonged here were cut for a different reason. Myth vs fact, the ranked countdown and “three things I wish I knew” are already covered as named rows in the viral formats breakdown, and adding a page each would have put this hub in competition with a piece that already ranks.
A format is only a format once it’s scheduled
Set it once. It writes a new version every time it runs. Point the agent at the workflow you built for the first episode and give it a cadence in plain English.