Cut rate by platform, in seconds
TikTok, Reels and Shorts want different cut cadences. Per-platform second counts, why they match a model's stable window, and the three axes that must agree.
8 min read
TikTok bans synthetic private individuals
TikTok prohibits realistic synthetic media of real private individuals outright, so a label is not a defence. A consent-first workflow for real-person likeness.
8 min read
TikTok Labels Uploads Carrying Content Credentials
TikTok watermarks uploads that arrive with C2PA credentials attached. That makes attaching provenance a labelling decision your toolchain is already making.
7 min read
Designing for Viewers Who Turned Their AI Dial Down
TikTok and Pinterest now let users control how much AI content they see. That turns audience AI-fatigue from a vibe into an algorithmic constraint.
7 min read
The TikTok-As-Search-Engine Claim, Checked Against Its Own Data
The freshest survey behind the TikTok-as-search-engine line both supports it and undercuts it in the same report. What the numbers actually say.
7 min read
How to Make Viral Short-Form Videos with AI (2026 Playbook)
A step-by-step playbook for creators: hook frameworks, AI video tools, beat-matched edits, and the posting cadence that actually compounds views in 2026.
4 min read
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