Change aspect before you caption
Change aspect, then burn captions. Type burned on 16:9 sits in the wrong place after a 9:16 crop.
Every guide, comparison and workflow we’ve published on Aspect Ratio.
18 articles
Change aspect, then burn captions. Type burned on 16:9 sits in the wrong place after a 9:16 crop.
Pick 9:16, 4:5, 1:1, or 16:9 before you generate. One master is not four platforms. Crop after type is a recaption.
LinkedIn autoplays muted. Burn-in still wins in the feed. 1:1 and 4:5 sit in a different chrome than 9:16.
Generate 9:16 when you can. If you already have 16:9, crop a vertical strip and keep caption safe-area.
CapCut, Canva, Opus Clip, Versely, Descript, and Later keep 9:16, 1:1, and 16:9 in sync. Resize, reframe, generate per ratio, then post the right file.
Set 9:16 before you generate. Cropping a 16:9 hero for TikTok is a new crop, not a vertical shot.
Export from the Versely web editor, check the cut, reframe for TikTok and Shorts, then queue it in Auto Post. Reschedule without a second charge.
Codecs encode in blocks and several refuse an odd width or height, which is why the aspect-ratio calculator lists even standard sizes.
Do not force 9:16 if the player is landscape.
A 9:16 master versus generating wide and cropping down, compared on framing, wasted resolution and credits per ratio delivered. With the threshold rule.
Instagram caps Reels covers at 8MB and centre-crops anything not supplied at 9:16. Here is the crop arithmetic and a cover template that survives it.
Organic LinkedIn video is 15 minutes, 1:2.4–2.4:1, 256x144–4096x2304. Ads and Pages publish different sheets. One conservative export clears all three.
Take one finished timeline to vertical, square and wide delivery — including what happens to captions and overlays that fall outside the new frame.
Most creators lose the re-order at handoff, not on creative. The aspect-ratio set, safe zones, caption files, frame rate and naming that make a folder usable.
Aspect ratio is a composition input, not a crop. Tall frames need shot-type language that reaches the feet, plus recovery options short of a re-roll.
Some pipelines hard-crop uploaded references to the target ratio without warning. Pre-pad to that ratio yourself so the crop has nothing to take.
Everything-should-be-vertical is an assumption, not a finding. Read your own format-by-platform numbers before reframing a whole back catalogue.
Pinterest's image pin specs explained: the 2:3 canvas, the truncation cliff past it, what actually fills the frame, and file format choices.