A rights clearance checklist before delivery
One pass over likeness, music, trademarks, provenance and disclosure before an asset ships. Each item names the specific failure it exists to prevent.
9 min read
The ASA has no blanket AI disclosure rule
The UK test is whether omitting AI involvement misleads, not whether AI was used. The cases that do require disclosure, and what the advertiser still carries.
8 min read
China requires explicit and implicit AI labels
China's labelling measures have required both a visible label and a metadata or watermark label since 1 September 2025. What to attach before you distribute.
9 min read
Denmark's likeness right covers everyone
Denmark's copyright amendment covers every person's face, voice and body, not just public figures. Why the recognisability test creators rely on stops working.
8 min read
New York's synthetic performer ad disclosure
Since 9 June 2026, ads reaching New York consumers with a synthetic human performer need a conspicuous disclosure. Scope, exemption and penalties.
9 min read
The artistic carve-out in AI Act Article 50
Evidently artistic, satirical or fictional work gets a lighter disclosure under Article 50. Here is exactly where that lighter version stops applying.
8 min read
The FTC impersonation rule and AI brand fakes
The Government and Business Impersonation Rule covers firms and agencies. Which AI fakes that leaves actionable today, and which fall to state law instead.
8 min read
TikTok bans AI likeness of private people
TikTok bans a realistic AI likeness of a private adult without permission, and of anyone under 18 even with it. A label does not make the video allowed.
8 min read
X's manipulated media policy and AI video
X's synthetic media rule turns on deception plus potential harm, not on whether a model made the frames. Here is the two-part test and what actually trips it.
9 min read
What YouTube's AI disclosure does not cover
YouTube exempts animation, beauty filters, colour work, effects, your cloned voice, captions and audio repair. Decide in one pass if a video needs the label.
9 min read
Where YouTube puts your AI label
Since May 2026, photorealistic AI labels sit below the long-form player and overlay Shorts. Unrealistic and minor edits stay in the expanded description.
9 min read
How brands use virtual influencers
Lil Miquela, Aitana López, and how brands actually use virtual influencers — the partnerships, the FTC's endorser rules, and the real trade-offs involved.
7 min read
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