A rights clearance checklist before delivery
One pass over likeness, music, trademarks, provenance and disclosure before an asset ships. Each item names the specific failure it exists to prevent.
9 min read
The ASA has no blanket AI disclosure rule
The UK test is whether omitting AI involvement misleads, not whether AI was used. The cases that do require disclosure, and what the advertiser still carries.
8 min read
China requires explicit and implicit AI labels
China's labelling measures have required both a visible label and a metadata or watermark label since 1 September 2025. What to attach before you distribute.
8 min read
Denmark's likeness right covers everyone
Denmark's copyright amendment covers every person's face, voice and body, not just public figures. Why the recognisability test creators rely on stops working.
8 min read
New York's synthetic performer ad disclosure
Since 9 June 2026, ads reaching New York consumers with a fully synthetic human performer need a conspicuous disclosure. Scope, exemption and penalties.
8 min read
The artistic carve-out in AI Act Article 50
Evidently artistic, satirical or fictional work gets a lighter disclosure under Article 50. Here is exactly where that lighter version stops applying.
9 min read
The FTC impersonation rule and AI brand fakes
The Government and Business Impersonation Rule covers firms and agencies. Which AI fakes that leaves actionable today, and which fall to state law instead.
8 min read
TikTok bans synthetic private individuals
TikTok prohibits realistic synthetic media of real private individuals outright, so a label is not a defence. A consent-first workflow for real-person likeness.
8 min read
Virtual Influencers in Practice: Who They Are and How Brands Use Them
Lil Miquela, Aitana López, and how brands actually use virtual influencers — the partnerships, the FTC's endorser rules, and the real trade-offs involved.
7 min read
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