The agent hook pack charges once for the set
create_hook_pack is priced as a pack, not per hook. That is why 5 distinct openings beat 5 separate generates.
5 min read
First-frame hold is now the public view
After 24 Aug, a play is a view. The hook is no longer only a retention problem. It is the public counter.
5 min read
Pikaframes versus a hook pack
Pika's frame tools are a look. A hook pack is N distinct openings against one body. Different products.
6 min read
Premium Home Timeline needs 50 percent of the post visible
X qualified impressions require 50% visibility. A video that autoplays off-screen may not pay.
6 min read
Lock the ratio set before you cut hook variants
If hook lengths and ratios drift, the test is unreadable. One cut point, one ratio set, thirty openings.
6 min read
Front a hook pack after the body of the reel is locked
list_hooks, get_hook, and create_hook_pack are openers. Sticking one on a miss, or generating a branded pack before picture lock, pays for first seconds of a video that will not ship.
3 min read
Drop a shocked reaction on a locked reveal, not on a take you will recut
get_available_broll (emotion filter) and list_hooks surface reaction shots. Timing them onto a miss, or before picture lock, punctuates a beat that will move.
3 min read
A fixed hook line is wasted on a clip you will regen
add_video_captions burns one authored line for the whole file. Overlay it before picture lock and you typeset a miss.
3 min read
Diagnosing a Weak Opening With Video Analysis
Your platform analytics say when viewers left. Video analysis says what was on screen at that second. Joining the two turns a hunch into a specific edit.
9 min read
When a strong hook doesn't hold
A hook that wins the swipe and loses the viewer eight seconds later is a coherence failure, not a hook failure. The two-checkpoint read that separates them.
9 min read
Re-hook cadence: how often to reset attention
Place re-hooks on your own drop-off timestamps, not on a round interval. Graph-driven placement, then an overlay that shows whether the dip actually flattened.
9 min read
The opening text card as a second hook
On-screen text in frame one hooks independently of the audio and can quietly contradict the visual. How to test card variants against one identical cut.
9 min read
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