A signed label deal is not a cleared model
Suno added BMG in August, but the licensed model has not shipped and V5 still powers the product. What must be true before an AI track runs in a paid ad.
8 min read
Image generation is now inside PowerPoint
Microsoft's MAI-Image-2.5 generates inside PowerPoint and OneDrive. The gate is no longer quality. It is the eight controls you set before switching it on.
8 min read
Answering four sponsor objections to AI content
Brand safety, audience backlash, disclosure duties, and doubt the audience is real. Four scripted answers, each backed by an artefact you show on the call.
9 min read
Buying a music model on training provenance
ElevenLabs Music trained under Merlin and Kobalt deals; Suno is still on a settlement track. How to compare music models on provenance and what to ask legal.
8 min read
Muse Image lands in Advantage+ creative
Meta is rolling Muse Image into Advantage+ creative. What automated generation buys in volume, what it costs in brand control, and which assets must stay out.
8 min read
Sampling QA when you ship hundreds of assets
A batch-level sampling scheme, the checks that must stay at 100 percent, and the stop-the-line rule that turns a sample into real coverage.
10 min read
Terms of use do not stop third-party claims
Provider terms allocate rights between you and the provider. A studio whose character appears in your output never signed them. Where the real exposure sits.
8 min read
The FTC impersonation rule and AI brand fakes
The Government and Business Impersonation Rule covers firms and agencies. Which AI fakes that leaves actionable today, and which fall to state law instead.
8 min read
The jobs to turn down in an AI studio
A shop that takes everything does its worst work at its thinnest margin. Disqualifiers across brief type, client sophistication, approvals and exposure.
9 min read
The perception gap between you and your audience
Ad professionals and younger consumers are 37 points apart on AI ads, and the gap widened. A per-brand tolerance test you can run in a fortnight.
8 min read
Auditing Generated Output Against a Brand Manual
A scored pass/fail rubric for checking generated images against a brand manual before publish — not a debate about vibes in a comment thread.
9 min read
Guardrails for Agent-Run Brand Content: Budgets and Approvals
Four guardrails for agent-run brand content — spend ceiling, approval gate, brand-asset allowlist, disclosure — and exactly where each one sits.
8 min read
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