A scoring rubric for comparing video models
A weighted five-axis rubric with written 1-5 anchors for every point, so a model bake-off produces a number you can defend a week later.
9 min read
Animated stills or generated video for short ads
A paced slideshow of generated stills beats generated video on revision cost and variants. It loses on anything that must be demonstrated. One rule decides.
9 min read
The perception gap between you and your audience
Ad professionals and younger consumers are 37 points apart on AI ads, and the gap widened. A per-brand tolerance test you can run in a fortnight.
8 min read
The Virality Predictor as a Pre-Publish Gate
Chasing an absolute virality score is a dead end. Running the predictor on two cuts of the same video is a gate that decides which one ships.
9 min read
What turbo tiers actually remove from a model
Fast, lite and mini variants cut sampling depth, resolution, reference slots or options, and each cut leaves its own artifact. Predict which shots survive.
9 min read
Measuring Influencer Campaigns When the Creative Is AI-Made
Brand awareness still dominates KPI selection, promo codes carry attribution, and payback windows are compressing. How AI-made creative changes the test.
9 min read
15 AI UGC Ad Formats That Actually Convert in 2026 (With Hook Templates)
Fifteen proven AI UGC ad formats for 2026 with hook templates, target buyer, exact UGC ops, and credit cost per ad, drawn from live DTC testing accounts.
8 min read
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