An AI use clause for client contracts
What an agreement should say about AI involvement, ownership limits, who carries the disclosure duty and how indemnity is allocated. With drafting language.
9 min read
Deposits, net terms and kill fees for creator work
Four written clauses that stop you financing a client's marketing budget: deposit before first render, net-14, a kill fee tied to work, a delivery pause.
9 min read
What Disney's collapsed OpenAI deal signals
A reported billion-dollar licensing deal died when Sora was discontinued. The contract terms brands need to survive a model product being switched off.
8 min read
The offer ladder that lands a first paid UGC client
Three paid rungs replace the free sample: a test batch, a scoped five-video pack, and a variant retainer, plus the message that moves a brand up one.
9 min read
Output licence terms compared across generators
Assignment, licence-back, revenue thresholds, IP warranties and indemnity availability differ by generator. The five clauses to read before a deliverable.
8 min read
Selection and arrangement copyright for AI edits
Individual generated clips carry no copyright, but the cut you built from them can. How to structure an edit so the human decisions carry the claim.
8 min read
The paperwork file every campaign needs
A per-job records structure for generated work: what to capture at delivery, which three records everyone skips, and a retention clock that starts on use.
9 min read
UGC ad cost teardown: creator fee vs generated
A line-item breakdown of both bills: creator fee, seeding, shipping, revisions and usage renewal against stills, generation, lipsync, captions and rerolls.
9 min read
Building a UGC rate card that prices usage rights
Usage rights, not production, are where UGC margin lives. A rate card separating base fee from 30-day, 90-day and unlimited buyout, plus enforcing clauses.
9 min read
UK computer-generated works and generative AI
CDPA s.9(3) is the reason people assume the UK grants copyright in AI output. It is also untested against generative models, and betting on it is a gamble.
7 min read
What to log on every generation for compliance
A per-asset record of model, version, prompt, references and human edits answers registration, regulator and client-audit questions. The fields to capture.
9 min read
What 'you own the output' actually means
Vendor terms can assign you an output file. They cannot make it copyrightable. How to separate contractual ownership from protectability before you ship.
9 min read
Digital Replica Rights Are Turning Into Property
US federal law is moving toward treating likeness as a licensable right, not just a tort you sue over after the fact. What that shift means for consent.
8 min read
Font Licensing for Generated Graphics: What OFL Permits
Rendering text in a generated image almost never carries a font obligation. Repackaging the font file into a product you sell sometimes does. Here's the line.
7 min read
UGC Creator vs Influencer: Two Different Jobs, Two Different Deals
Influencers sell distribution to an audience. UGC creators sell content with no posting requirement. Different rights, disclosure rules, and growth paths.
9 min read
Usage Rights in Creator Contracts: Organic, Paid, and the Perpetuity Trap
Organic posting rights aren't paid usage rights, and 'in perpetuity' isn't a formality. A plain-language walkthrough of the clause stack in creator contracts.
8 min read
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