A 20-minute weekly retention review
A 20-minute agenda that turns last week's curves into one edit decision, one packaging decision, and three numbers you log so the trend is visible.
8 min read
Retention benchmarks are relative, not absolute
A 35% first-minute drop can be a disaster or an above-average result. Build a length-banded baseline from your catalogue instead of chasing published averages.
8 min read
Viewed vs. swiped away: the Shorts hook gate
One YouTube Studio metric isolates the first moment of a Short from everything after it. Bands to triage against and a repair routine that changes one variable.
9 min read
Watch time per impression, as one number
Click-through and retention trade off. Combine them into watch time per impression, which YouTube's thumbnail test accumulates when it picks a winner.
9 min read
YouTube measures growth against your own channel
Two YouTube surfaces compare a video to your own recent uploads rather than to the platform. Build the baseline that makes those comparisons readable.
9 min read
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