A 20-minute weekly retention review
A 20-minute agenda that turns last week's curves into one edit decision, one packaging decision, and three numbers you log so the trend is visible.
8 min read
Fixing step-downs at chapter boundaries
Evenly spaced small drops mean your transitions are working as exits. The bridge pattern that carries a question across the seam, and how to measure the fix.
9 min read
Give every minute of a long video a job
Long-form holds when each block has a named job, starting with a first minute that confirms the thumbnail. Fill this block sheet before you script.
9 min read
Good abandonment: when drop-off isn't failure
A viewer who leaves after getting the answer is not the same as one who leaves bored, but average percentage viewed scores them the same. What to use instead.
9 min read
Milk a format until the numbers say stop
Most working formats get retired on boredom, not data. Plot a decay curve per format and use a rolling median to tell one dud episode from a spent shape.
9 min read
Part 2 inherits Part 1's audience
Finishing Part 1 is a strong interest signal, so Part 2 often arrives without search. Build a Part 1 that earns the handoff, then track their views ratio.
9 min read
Place CTAs at 55-75% of runtime
End-screen CTAs reach the smallest remaining audience. Place the ask at 55-75% of runtime, right after a payoff, then A/B the timestamp.
9 min read
Raise information density to stop a slow bleed
A slow bleed is the one retention shape you can diagnose from the script alone. How to score claims per minute, find your band, and edit toward it.
9 min read
Re-hook cadence: how often to reset attention
Place re-hooks on your own drop-off timestamps, not on a round interval. Graph-driven placement, then an overlay that shows whether the dip actually flattened.
9 min read
Retention benchmarks are relative, not absolute
A 35% first-minute drop can be a disaster or an above-average result. Build a length-banded baseline from your catalogue instead of chasing published averages.
8 min read
The first-two-seconds trim test
Republish an underperformer with the opening two seconds deleted and nothing else changed. The setup, the metric, and the curve shape that predicts a win.
9 min read
TikTok completion floors by clip length
Completion rate means nothing without a duration band. Floor targets per band, how to build your own from 60 posts, and when shortening beats fixing.
8 min read
Your hook is a frame, not a line
The opening frame carries more hook load than the opening line. What clip-level data shows, the sound-off case, and a first-frame audit for your last 30 posts.
9 min read
Audience Fatigue Is a Format Problem, Not a Model Problem
A lab study, a monetization policy, and streaming data each measure something different. None of them found generation quality as the cause of fatigue.
7 min read
Audience Retention Analysis for AI Creators
Audience retention analysis for AI creators: read the four curve shapes, diagnose intro cliffs, dips, and spikes, and fix each one with targeted regeneration.
7 min read
Related topics
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