Flash-Test Generated Cuts Before Broadcast
Rapid generated cuts and lightning VFX trip Harding and ITU-R BT.1702. A three-flashes-per-second test, a flashmeter pass, and recuts that do not regenerate.
9 min read
Burst cut sequences as a re-engagement device
A short burst of fast cuts every few minutes resets attention in talking-head long-form. Place the bursts on your drop-off points, then measure the recovery.
8 min read
Cut rate by platform, in seconds
TikTok, Reels and Shorts run at different cut cadences. Per-platform second counts, why they match a model's stable window, and the three axes that must agree.
9 min read
Cut rhythm variance beats cut rate
A constant cut frequency habituates viewers no matter how fast it is. Chart cut interval across the timeline to find the flat stretches that quietly cost hold.
8 min read
The first-two-seconds trim test
Republish an underperformer with the opening two seconds deleted and nothing else changed. The setup, the metric, and the curve shape that predicts a win.
9 min read
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