What Facebook's originality rules deprioritize
Facebook's March 2026 originality push lists the behaviours it treats as unoriginal. Here they are, plus a way to audit your posting mix against them.
9 min read
Facebook's originality push never mentions AI
Facebook's originality rules regulate transformation, not provenance. That relocates your entire Facebook risk out of generation and into templating.
9 min read
Instagram recommends only the original duplicate
When Instagram finds identical Reels it recommends the original only. Two accounts posting one file is a recommendation bet, not a distribution tactic.
9 min read
Instagram's ten-repost limit per 30 days
Instagram publishes a hard number: ten unenhanced posts of others' content in 30 days ends recommendation eligibility. Here is the ledger to track it.
9 min read
Instagram's unoriginal content demonetization path
Instagram cannot monetize unoriginal content. Here is what that policy actually says, how it differs from Facebook's, and how to stay eligible.
8 min read
Instagram won't recommend watermarked Reels
Instagram lists visible watermarks among ineligible content for recommendations. That makes the badge a distribution problem, not a branding one.
8 min read
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