Extended AD When the Cut Is Too Fast
When a social cut has no silence for standard AD: freeze, extend, or ship a second described cut, and brief the editor so both versions stay in sync.
8 min read
WCAG 2.2 AA for Players, Not Just Captions
A player audit sheet for WCAG 2.2 AA: keyboard, pause/stop/hide, audio control, chrome contrast, and captions that work in the embed.
8 min read
Write Audio Description That Fits the Gaps
Present tense, character IDs, and dialogue-gap timing for audio description, plus a timed script template you can fill for a 30-second spot.
8 min read
Audio Description for Brand Video: The Missing Track
Audio description got expensive because it needed a specialist. Most brand videos already have the script, the voice pipeline and the mix step it needs.
8 min read
Burned-In Captions vs SRT and VTT Sidecars
Burned-in captions survive re-upload and look designed. SRT and VTT sidecars stay searchable and swap language instantly. Pick per destination.
7 min read
The European Accessibility Act and Your Video Library
The Act's main deadline already passed in 2025. A narrower grace period runs to 2030 for unchanged services — how to triage a back catalogue against both.
7 min read
Social Video Accessibility: Captions, Reach, and Compliance
Social video accessibility done right: caption styles that survive muted feeds, alt text, audio description, and AI lipsync for multilingual reach.
9 min read
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