Designing a paid trial task for AI creatives
A portfolio proves little when one striking frame is an afternoon's work. A trial task testing selection, iteration discipline and brand adherence under a cap.
9 min read
Hiring for taste, not tool skills
Tool fluency decays with every model release; judgment about what to keep does not. Interview questions and portfolio criteria that separate the two.
9 min read
Staffing the review side, not the make side
A two-week measurement that tells you whether your next hire belongs in generation or in review, plus the three fixes to try before you hire anyone.
9 min read
What junior creatives do in an AI studio
Generation absorbed the tasks juniors learned on, breaking the pipeline that makes seniors. A junior role rebuilt around curation, QC and provenance work.
9 min read
When to hire your first AI specialist
The one-specialist-per-five-creatives ratio is a hypothesis, not a benchmark. Four trigger conditions drawn from your own throughput and rework data instead.
9 min read
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