A creative brief that survives handoff
Most briefs lose their constraints at the first handoff. A template that carries locks, references and rejected directions, and stays next to the review loop.
9 min read
Feasibility questions to ask before you quote
Unprofitable jobs are visible on the discovery call. Fourteen questions that surface specific action, exact geometry and likeness risk before you price.
9 min read
Scope a job by decisions, not deliverables
Deliverable counts stopped predicting effort once variants got cheap. Scope by approval decisions instead, and price each one by what it locks.
9 min read
Selection and arrangement copyright for AI edits
Individual generated clips carry no copyright, but the cut you built from them can. How to structure an edit so the human decisions carry the claim.
8 min read
The jobs to turn down in an AI studio
A shop that takes everything does its worst work at its thinnest margin. Disqualifiers across brief type, client sophistication, approvals and exposure.
9 min read
The paperwork file every campaign needs
A per-job records structure for generated work: what to capture at delivery, which three records everyone skips, and a retention clock that starts on use.
9 min read
What to log on every generation for compliance
A per-asset record of model, version, prompt, references and human edits answers registration, regulator and client-audit questions. The fields to capture.
9 min read
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