A digital twin still needs consent
A digital twin is a replica of a real person. Consent for the shoot is not consent to generate new performances. The replica grant is separate.
7 min read
A premade avatar is not your twin
A premade avatar is a stock roster face. A digital twin is a consented likeness file of a real person. They are not interchangeable presenters.
7 min read
A creator digital twin is a file
A creator digital twin is a licensed likeness file. It is not an influencer, and it does not bring their audience.
7 min read
A likeness release that covers AI generation
A standard model release authorises using footage you shot, not generating new footage of someone. The clauses a release needs for synthetic replication.
9 min read
AB 1836: estate consent for digital replicas
California has required estate consent for digital replicas of deceased personalities since 1 January 2025. A working clearance path for legacy-figure content.
8 min read
AB 2602 can void a digital replica clause
California AB 2602 voids a replica clause only if it replaces in-person work, names no specific use, and had no lawyer and no union. It does not ban replicas.
9 min read
Denmark's likeness right covers everyone
Denmark's copyright amendment covers every person's face, voice and body, not just public figures. Why the recognisability test creators rely on stops working.
8 min read
Meta Pulled Its Instagram AI Feature in 3 Days
An Instagram feature that auto-enrolled every public account lasted 72 hours. Five checks to run before you build a workflow on a brand-new platform feature.
8 min read
NO FAKES is still a bill, not a law
S.4591 advanced out of Senate Judiciary on 18 June 2026 and has not been enacted. What it would do, and why state law is the operative regime today.
8 min read
No federal likeness right, fifty state regimes
The US has no federal right of publicity, so likeness exposure follows the subject and the audience. How to set a governing-law posture that actually holds.
8 min read
Stock avatar, digital twin, or generated character
Library avatar, trained twin, or generated character: how each one scores on setup, consent, brand ownership, and the way it ages out from under you.
9 min read
Style imitation vs person imitation
Copying a style that reproduces no protected work is largely lawful in the US. Replicating a specific person's face or voice is where liability starts.
8 min read
The FTC impersonation rule and AI brand fakes
The Government and Business Impersonation Rule covers firms and agencies. Which AI fakes that leaves actionable today, and which fall to state law instead.
8 min read
TikTok bans AI likeness of private people
TikTok bans a realistic AI likeness of a private adult without permission, and of anyone under 18 even with it. A label does not make the video allowed.
8 min read
What the ELVIS Act protects in a voice
Tennessee made voice a protected personal right and reached the tool layer, not only publishers. Why building with voice clones carries statutory exposure.
7 min read
Digital Replica Rights Are Turning Into Property
US federal law is moving toward treating likeness as a licensable right, not just a tort you sue over after the fact. What that shift means for consent.
8 min read
Face Covered, Voice Exposed: The Hole in Likeness Tooling
Face-matching likeness detection exists and is improving. For a creator whose recognisable asset is their voice, not their face, none of it applies yet.
7 min read
Related topics
Likeness RightsBrand Video Marketing245Short Form Video240Content Creation220AI Video Generator211Content Marketing167Social Media Strategy128Brand Growth100Image To Video95AI Video75Captions66Credits64Video Editing59AI Advertising58Digital Marketing58Seedance 2 555First Last Frame54AI Disclosure50Video Generation48AI UGC47Viral Video Strategy47Character Consistency46Business Video45Instagram Reels44VEO 3.142Content Strategy40Ideogram V440Short Form39Team Productivity39UGC Ads39Burned In Captions38Native Audio38Text To Image37Voice Cloning37Text Overlay36Flux 335Text To Speech35Caption Styles34Marketing Automation34Vidu Q334Post Production33YouTube Shorts33UGC32Workflows32AI Lipsync31Compliance31Image Editing31Image Generation31Video SEO31Text To Video29Voiceover28Youtube28TikTok Marketing27Prompting26Qwen Image 326Workflow26Accessibility25API25Reference To Video25Seedream 5 Pro25Article 5024Tiktok24Trending Videos24Retention23Sora 223Usage Rights22Model Selection21Prompt Engineering21Brand Consistency20Faceless YouTube20Stills20Video Prompting20AI Music19AI Music Generator19Audio Mixing19Youtube Monetization19Aspect Ratio18Continuity18Disclosure18Safe Area18Talking Head18AI Content Pipeline17AI Video Workflows17Auto Captions17Brand Kit17C2pa17Creative Testing17Creator Economy17Eu AI Act17Motion Control17Product Video17Client Contracts16Hooks16Kling 3.016Quality Control16Seedance16Wan 2.716Agent15AI Content Label15AI Video Pricing15Audience Retention15Color Grading15Content Credentials15Grok Imagine15Kling 3 Turbo15AI Content Workflow14AI Dubbing14AI For Creators14Brand Safety14Camera Control14Inpainting14Localization14MCP14Reference Images14Temporal Consistency14Typography14Wcag14Agency Operations13Content Repurposing13Copyright13Frame Rate13Sound Design13Suno13Talking Head Video13Versely Agent13Ypp13AI Disclosure Rules12AI Video Editing12Automation12Batch Generation12Dubbing12Likeness12Product Photography12Production Workflow12Prompt Adherence12Synthetic Media12Thumbnails12Watch Time12Ypp Health12