A likeness release that covers AI generation
A standard model release authorises using footage you shot, not generating new footage of someone. The clauses a release needs for synthetic replication.
8 min read
AB 1836: estate consent for digital replicas
California has required estate consent for digital replicas of deceased personalities since 1 January 2025. A working clearance path for legacy-figure content.
7 min read
AB 2602 and digital replica clauses
California voids digital replica clauses that lack a specific use description and performer representation. What a compliant clause has to state instead.
8 min read
Denmark's likeness right covers everyone
Denmark's copyright amendment covers every person's face, voice and body, not just public figures. Why the recognisability test creators rely on stops working.
8 min read
Meta Pulled Its Instagram AI Feature in 3 Days
An Instagram feature that auto-enrolled every public account lasted 72 hours. Five checks to run before you build a workflow on a brand-new platform feature.
8 min read
NO FAKES is still a bill, not a law
S.4591 advanced out of Senate Judiciary on 18 June 2026 and has not been enacted. What it would do, and why state law is the operative regime today.
7 min read
No federal likeness right, fifty state regimes
The US has no federal right of publicity, so likeness exposure follows the subject and the audience. How to set a governing-law posture that actually holds.
8 min read
Stock avatar, digital twin, or generated character
Library avatar, trained twin, or generated character: how each one scores on setup, consent, brand ownership, and the way it ages out from under you.
9 min read
Style imitation vs person imitation
Copying a style that reproduces no protected work is largely lawful in the US. Replicating a specific person's face or voice is where liability starts.
8 min read
The FTC impersonation rule and AI brand fakes
The Government and Business Impersonation Rule covers firms and agencies. Which AI fakes that leaves actionable today, and which fall to state law instead.
8 min read
TikTok bans synthetic private individuals
TikTok prohibits realistic synthetic media of real private individuals outright, so a label is not a defence. A consent-first workflow for real-person likeness.
8 min read
What the ELVIS Act protects in a voice
Tennessee made voice a protected personal right and reached the tool layer, not only publishers. Why building with voice clones carries statutory exposure.
7 min read
Digital Replica Rights Are Turning Into Property
US federal law is moving toward treating likeness as a licensable right, not just a tort you sue over after the fact. What that shift means for consent.
8 min read
Face Covered, Voice Exposed: The Hole in Likeness Tooling
Face-matching likeness detection exists and is improving. For a creator whose recognisable asset is their voice, not their face, none of it applies yet.
7 min read
Related topics
Likeness RightsAI Video Generator280Brand Video Marketing280Short Form Video264Content Creation261Content Marketing196Social Media Strategy149Brand Growth114Digital Marketing68Video Generation67AI Advertising64Viral Video Strategy55Business Video51AI UGC44AI Video42Character Consistency42Team Productivity40Voice Cloning39Instagram Reels38Marketing Automation37TikTok Marketing35Video SEO35Video Editing30AI Disclosure28Image Generation27Trending Videos27Compliance26Text To Image24Client Contracts22Faceless YouTube22Model Selection20Prompt Engineering20Agency Operations19AI For Creators19Brand Consistency19Content Strategy19YouTube Shorts18AI Content Pipeline17Creator Economy17Reference To Video17Video Prompting17AI Music Generator16AI Video Workflows16Image Editing16Image To Video16Seasonal Content16Talking Head Video16Text To Video16UGC Ads16Usage Rights16Credits15AI Content Workflow14AI Dubbing14AI Video Editing14VEO 3.114AI Video Pricing13AI Voiceover13Camera Control13Copyright13Post Production13Text To Speech13Brand Safety12Cinematic AI Video12First Last Frame12Production Workflow12Prompt Adherence12Prompting12Workflow12AI Disclosure Rules11AI Lipsync11AI Video Comparison 202611Captions11Client Work11Eu AI Act11Explainer Video11Faceless Youtube Channel11Kling 3.011Native Audio11Sound Design11Multi Scene AI Video10Pricing10Pricing Guide10Product Demo Video10Quality Control10Sora 210Temporal Consistency10AI Brand Film9AI Image Generator9AI Policy9Brand Kit9Content Operations9Content Repurposing9Creative Operations9Credit Budgeting9Licensing9Local Marketing9Reference Images9Short Form Strategy9Synthetic Media9Thought Leadership9Video Typography9Workflows9AI Regulation8AI Video Models 20268Batch Generation8Content Credentials8Legal8Model Comparison8Open-Source AI Video8Product Photography8Vertical Video8Youtube Monetization8Agentic AI7AI Avatars7AI B-Roll7AI Movie Maker7AI Music7AI Poster Design7AI Product Photography7AI Video Template7C2pa7Creative Testing7Flux 37Founder Led Video7Frame Rate7Ideogram 37Localization7Midjourney v77Multi Scene Video7Multimodal AI7Runway Gen-47Shot Design7Studio Operations7Synthetic Media Disclosure7Tiktok Ads7TikTok AI Video7Typography7Wan 2.77AI Image Models6AI Sound Effects6AI Video Artifacts6Budgeting6Commercial Rights6Customer Story Video6Disclosure6Event Recap Video6Flow Matching6Lighting6Multilingual Video6Open Weights6Patient Education Videos6Platform Policy6Provenance6Suno V56Tiktok6Versely Agent6Versely Workflows6Video Editing Workflow6Video Localization6Voiceover6AI Copyright5AI Law5AI Music Video5AI Photo Editor5AI Slideshow Maker5AI Video Templates5Article 505Aspect Ratio5Automation5Caption Styles5Content Provenance5Digital Twin Video5Dubbing5ElevenLabs v35Elo Rating5Hiring5Influencer Marketing5Inpainting5Leaderboards5LLM Benchmarks5Lora5Meta Ads5Multilingual Dubbing5Personal Brand Video5PixVerse v65Quoting5Recruitment Video5Reference Image5Retainer Pricing5Risk Management5Suno5UGC Pricing5Veo 35Youtube Shorts Strategy5