Fixing step-downs at chapter boundaries
Evenly spaced small drops mean your transitions are working as exits. The bridge pattern that carries a question across the seam, and how to measure the fix.
9 min read
Good abandonment: when drop-off isn't failure
A viewer who leaves after getting the answer is not the same as one who leaves bored, but average percentage viewed scores them the same. What to use instead.
9 min read
Raise information density to stop a slow bleed
A slow bleed is the one retention shape you can diagnose from the script alone. How to score claims per minute, find your band, and edit toward it.
9 min read
Re-hook cadence: how often to reset attention
Place re-hooks on your own drop-off timestamps, not on a round interval. Graph-driven placement, then an overlay that shows whether the dip actually flattened.
9 min read
Retention benchmarks are relative, not absolute
A 35% first-minute drop can be a disaster or an above-average result. Build a length-banded baseline from your catalogue instead of chasing published averages.
8 min read
Test & Compare picks watch time, not CTR
YouTube Test & Compare crowns the variant with the highest watch time, not CTR. Why a winner can lose the click race and why Studio CTR is the wrong comparison.
9 min read
Watch time per impression, as one number
Click-through and retention trade off. Combine them into watch time per impression, which YouTube's thumbnail test accumulates when it picks a winner.
9 min read
Audience Retention Analysis for AI Creators
Audience retention analysis for AI creators: read the four curve shapes, diagnose intro cliffs, dips, and spikes, and fix each one with targeted regeneration.
7 min read
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