Paste your brand URL, get a campaign plan

Paste a website, Amazon listing, App Store or Play page, or a social profile into Brand. Versely reads it into a brand kit for free: voice, products, audience, colors, fonts. Then the agent plans a mixed campaign — UGC, AI video, slideshows, and hook-led posts — prices that plan in credits, and waits. Nothing is generated until you approve. That is the Brand studio. It is not a logo uploader, not a moodboard, and not a generate button.

You can start the same paste from the versely.studio homepage. Switch to Your brand or product, paste the URL, click Plan my content. The link rides through sign-in so the kit read is already running when you land. Use the same account as the Android app on your phone. The kit, the plan, and the approval happen on the web.

Paste a URL Brand can actually read

Open Brand. Sign in if you are not already. Paste one full URL, starting with https://. The reader labels what it detected: Website, Amazon product, App listing, or Social profile.

What you paste	What the kit typically gets
Website	Voice, products, audience, colors, fonts
Amazon listing	Those fields, plus product shots UGC can use
App Store or Play page	Product, audience, store copy as voice
Social profile	Voice and audience from the account you run

Paste the page for the thing you want content for. A holding-company homepage with six unrelated lines gives you a muddy product list. A social profile is the right paste when the site is a stub and the feed is where the voice lives.

One source is enough for a first kit. Do not paste a competitor and expect a kit that sounds like you. Do not paste a viral post URL here. A post belongs in Trend Analyzer. Brand reads a property; it does not score a Reel. If you already have an account, skip the homepage and go straight to Brand. The homepage paste is a handoff.

The kit is free. Read it before you approve a plan

The read does not spend credits. Voice, products, audience, colors, fonts. That is the kit. Saving it is a settings write, not a render. Credits start when you approve the campaign, or later when you caption, generate, or score a cut.

Read the kit as if you were briefing someone who has never met you.

Voice. A site full of legal hedges will produce a hedged kit. Amazon bullets will talk like a spec sheet until you correct them.
Products. Names and what you actually sell. Paste the listing or product page, not the about page, if you want the campaign aimed at a SKU.
Audience. Who the page is written for, not who you wish it were for.
Colors and fonts. These are the fields the editor Brand Kit panel will apply. If the site uses a system font and a stock blue, that is what you will get.

If a field is wrong, fix it now. A campaign planned on a bad kit is a quote for the wrong brand. The brand kit as the style guide is why the kit has to be the source of truth, not a paragraph you paste into chat every Tuesday.

The kit sits on the account. If you run clients, paste the client you are working for now and read the kit before you plan.

The mixed campaign is a quote, not a render

Once the kit exists, the agent plans a mixed campaign against it. Mixed means more than one format, on purpose:

UGC. Peer-looking product talkers. These need product shots. Without stills of the pack, the bottle, the label, UGC is a costume.
AI video. Generated clips from the brief the kit just gave you. A still you already have can be animated. A prompt-only clip will not letter your label.
Slideshows. Carousels and story-time decks. Generate a slideshow from a prompt is the named job if you later want one off the campaign, with the kit already in context.
Hook-led posts. Openings, not films. Create a branded hook pack is six openings from one brief, charged once for the set — 132 credits for the pack. A hook pack is six openings, one brief is the object. The campaign may include hook-led posts; it is not automatically a pack.

The plan arrives with a credit price. Read the quote. Approve, or do not. Close it and nothing is billed. This is the same rule as the rest of Versely: free work lands; anything that spends credits is a plan and waits for your OK.

Brand is the door that starts from a URL. A brief you type in chat is a different door. Pick one per session.

Every plan gets the same models and editor. Brand is not a Pro toggle. Weekly is 240 credits, Standard Monthly 774, Pro Monthly 1,600, Standard Annual 9,600, Pro Annual 19,200, rolling over while you stay subscribed. A free account is enough to start the kit read. The campaign you approve draws from the same credit balance as a caption burn. Read the quote on the plan. If it is larger than you wanted, cut formats before you approve. Ask for slideshows and hooks, not UGC plus a film, if you do not have product shots.

UGC pieces need product shots

UGC in this campaign is supposed to look like a person holding your thing, not a cousin of your thing. Models invent packs. A generated carton with a near-label is how you ship a SKU you do not sell.

Amazon listings supply product shots. That is the practical reason to paste a listing rather than a homepage when you sell a physical product. The reader can pull the pack photography the listing already hosts. A website with no product photography, a social profile of talking-heads, or an app listing with screenshots of UI, will not give UGC a pack to hold.

If you are not on Amazon, upload the three angles you actually use — front, three-quarter, in-hand — into the library before you approve a UGC-heavy plan, or paste the page that already has those stills. Drop UGC from the mix if you cannot show the product. Slideshows and hook-led posts can run on type and voice. UGC cannot. A sentence is not a still. Attach the photograph.

Agencies: the client's Amazon URL is in-bounds. A competitor listing is not a source of "reference packs."

The kit then applies in the editor and on captions

The kit is not a souvenir of the campaign. After you approve — or after you save the kit and skip the campaign — it sits on the account for everything else.

Open the video editor. On a wide screen the Editor Agent is already beside the timeline. The Brand Kit panel applies your fonts and colors. Canvas & brand is the capability group: aspect ratio, background, the kit. Type "Apply my brand kit" or "Set this to 9:16 and apply my brand kit." A brand-kit apply is a free edit. It lands. A generated clip, a caption burn, a music bed still wait for OK.

Titles and overlays pick up the type. Keep captions on brand across every video is the task door for locking the caption look so you do not re-pick a preset every cut. Caption the whole cut in the agent is the burn: speech in, styled timed captions out. Preview a style on the first few seconds of this file. Trim first, caption second. The cut must contain audible speech. Basic presets bill 1×. Dynamic presets bill 2× for the same transcription; Glass is the Dynamic default, so an unnamed click is a 2× look. Output is an MP4 with captions burned in. 165 language codes. Name the language that is actually spoken.

If you pin a Dynamic preset as the brand default, every later captioned clip is 2×. Choose that on purpose. The kit write is free. The renders it governs are not. A line you wrote is a title; speech on the tape is a caption burn. The kit can style both. It will not invent a transcript for a silent product plate.

When a cut from the campaign is actually done, post or schedule it. Connect accounts once. Rescheduling or editing a caption later does not charge you again.

Open Brand with a URL you already own

Three actions, in order.

Open Brand, or from the homepage switch to Your brand or product, paste your website, Amazon listing, app page, or profile, and click Plan my content. Wait for the free kit. Read voice, products, audience, colors, fonts. Fix anything that is not you.
Read the mixed campaign and the credit quote. If UGC is on the list and you have no product shots, take UGC off or paste an Amazon listing that has them. Approve only the plan you want made.
Open the video editor, apply the Brand Kit panel to a cut, preview a caption style, then caption the locked cut. Check type on a phone.

The URL is the brief. The kit is free. The campaign is a quote. Approve first.