Brief a Weekly Reels Pack for Agent
How to brief Versely Agent for a weekly Reels or Shorts pack: count, platforms, aspect, brand limits, sources, captions, budget, and approval.
A weekly Reels or Shorts pack is a job, not a prompt dialect. On Versely you brief the agent with count, platforms, aspect, brand limits, sources, caption style, a budget ceiling, and an approval gate. The agent plans the steps. You approve before credits run. This page teaches that brief. It is not a model prompting sheet. For the shift from prompts to jobs, read briefing an agent instead of writing prompts.
Versely is early. Treat this as a Monday habit you can reuse, not a promise that one paragraph ships a perfect grid without review.
What the brief must name
Write it once. Reuse it. Change only what changed this week.
- Count - Finished verticals this week. Example: five keepers, plus two optional trials.
- Platforms - Reels, TikTok, Shorts, or a subset. Same file can cross-post; first-frame and caption metadata may differ.
- Aspect - Default 9:16. Say 1080x1920 if you care. Call out any 4:5 feed cut separately.
- Brand limits - Spelling, colors, banned claims, faces you may not invent.
- Sources - Attached stills, shoot footage, or generate-from-brief with references. Mark what must stay camera-real.
- Caption style - One family for the series from /caption-styles. Burn before upload when mute retention matters.
- Budget ceiling - Credits you will not exceed before the agent stops and asks.
- Approval gate - Plan first. No auto-post until you say so. Mute phone check before anything goes live.
Missing any of these is how packs balloon, drift, or publish five misses on Tuesday.
Count without heroics
Pick a count you can review.
- Three keepers - tip, proof, soft CTA. Good for solo operators.
- Five keepers - two signature, two situational, one trial.
- Seven-plus - only with a real approval rhythm and a matching credit ceiling.
State length bands (for example 15 to 25 seconds). Do not ask for minute-long pieces and a five-pack unless the budget says so.
A planned batch from one brief is closer to a content pipeline as a brief with many steps than to five unrelated generates. If you already know the exact steps, use automate a multi-step content task. Do not hire two planners in one message.
Platforms and aspect
Write platforms as a list: "Primary Instagram Reels and TikTok. Shorts optional if the open survives mute. All 9:16."
After export, safe area preview catches UI collisions without credits. Use reel shorts resizer when aspect is wrong; do not regenerate for a crop. Compress with social compress when the file is only too heavy.
Brand limits that survive handoff
"On brand" is not a limit. Limits are checkable:
- Product name spelling and accent color
- No invented reviews or star ratings
- No medical cure claims
- No competitor logos
- Logo on end card only, not over the hook
- Voice: calm, concrete, no hype you would not say on a sales call
Attach a logo, a product still, and one rejected example if you have it. Attachments beat paragraphs. Same idea as Versely agent chat for finished videos: one product image beats two paragraphs describing it.
Sources: stills vs shoot vs generate
Stills only. Attach pack shots or UI. Motion from those stills. Good when you cannot shoot every week.
Shoot plus AI. Attach real talking-head or B-roll. Agent adds captions, cutdowns, or generated inserts. Mark camera-real frames for trust.
Generate-heavy. Volume tests from text or refs. Still attach brand refs. Still forbid fake testimonials.
If the week is UGC test ads rather than brand education, skim /make-money for income-model framing without invented earnings. Say in the brief what is a test versus a founder face.
Caption style as a series lock
Name one family. Mid-week style hopping trains the audience to see templates, not a show.
Browse /caption-styles. Add: "Classic or Paper, high contrast, middle third, never lower 250px." For new captions from speech, use the paid AI caption generator. If you already have edited SRT, burn on-device with burn captions and keep credits for generation. Mute QA belongs in the brief: watch each keeper muted on a phone before schedule.
Budget ceiling and approval gate
Write a hard stop:
- Stop and ask if the plan would exceed N credits.
- No auto-post.
- Show the plan first; approve step ids before execute.
That is the approve/reject loop in approving or rejecting an agent plan before it runs. Auto is fine for a trusted one-step fix. A weekly pack is not that until you have shipped the same shape for several weeks. Check the schedule queue before you allow posting into a week that is already full.
Example brief template
Copy, fill, paste. This is a job brief, not a model clause list.
Weekly Reels/Shorts pack brief
Count: 5 keepers (2 signature tips, 2 situational sendables, 1 trial). Target 18-28s each.
Platforms: Instagram Reels + TikTok. Optional Shorts if the open works muted.
Aspect: 9:16, 1080x1920. No 16:9 this week.
Brand limits:
- Spell PRODUCTNAME exactly.
- Accent color #HEX only on price or product name in captions.
- No fake reviews, no star ratings, no medical claims.
- No competitor names or logos.
- End card logo only; hook stays clean.
Sources:
- Attached: 4 product stills, 1 logo PNG, 1 prior winning Reel for tone.
- Prefer image-to-video from stills for product proof.
- Trial may generate B-roll; signature tips should keep readable product.
Caption style:
- One family: Paper or Classic from /caption-styles.
- Short lines, middle third, high contrast.
- Burn before upload. Disable platform auto captions on short-form.
Budget ceiling:
- Do not exceed CREDIT_CAP without asking.
- Quote the plan cost before generate.
Approval gate:
- Plan mode first. I approve selected steps.
- No auto-post.
- Deliver keepers for mute phone review, then I schedule.
Done means:
- 5 vertical MP4s on brief, captioned, safe-area clean, named WEEK_YYYYMMDD_01..05.
Agent brief notes (no model dialect)
You do not need Kling clauses, Seedance grammar, or TTS vendor flags in this brief. Name the job and the locks. If a model row matters for a reason (native audio, reference handling, speed), one line is enough. Otherwise let the agent pick and show the plan.
Good approval notes: "Cut piece 4." "Product in the first two seconds on piece 2." "Keep framing; warmer light only." "Caption family stays Paper."
Bad notes: a full cinematic rewrite for every scene when stills and limits are already attached; "make it pop" with no scene id; approving auto-post before a mute watch.
Theory stays on briefing an agent instead of writing prompts. Chat behavior stays on Versely agent chat for finished videos.
Free tools around the paid pack
After generate, keep utilities off the meter: video trimmer, safe area preview, social compress, burn captions for existing SRT. Generation, premium TTS, lipsync, and new speech captions stay on studio credits. There is no free generation tier.
Monday rhythm
- Paste last week's brief. Update count, offers, attachments.
- Ask for a plan only. Read the credit quote.
- Untick steps you do not want. Approve the rest.
- Review keepers muted on a phone.
- Free-tool safe-area and compress as needed.
- Schedule with per-platform captions. Keep auto-post off until the queue has room.
- Save winners as next week's references.
FAQ
Is this a prompting guide for a video model?
No. It is a weekly pack brief for Versely Agent: job fields, limits, ceiling, and approval. Prefer briefing an agent instead of writing prompts.
Should I turn auto-post on for the weekly pack?
Not until you trust the shape. Default off. Approve the plan, mute-check keepers, then schedule.
How many Reels should I request?
Start with three or five if you are solo. Raise count only when review time and the credit ceiling scale with it.
Can I mix real shoot footage with generated B-roll?
Yes. Say which pieces must stay camera-real. Attach the shoot files. Mark generate-allowed slots so trust-sensitive claims never sit on invented faces.
Where do caption styles and free burns fit?
Lock one family on /caption-styles. Pay for AI caption generator when you need new captions from speech. Burn existing SRT with burn captions.
What if I already know every step?
Use automate a multi-step content task or run named jobs. Use a pipeline when you want the agent to design the chain from the brief. Do not hire two planners for one pack.
Takeaway
Brief the weekly Reels or Shorts pack like a producer: count, platforms, aspect, brand limits, sources, caption style, budget ceiling, and approval gate. Attach real assets. Demand a plan and a credit quote before generate. Keep auto-post off until mute QA passes. That is how Versely Agent ships a pack you can defend, without turning chat into a model prompting worksheet.