Baby formula: the can still plus captions; never a clinician

Lock the can. Overlay nutrition facts you own. No medical VO, no generated infant.

Formula is a regulated SKU. The buyer is matching a tin they already saw on a shelf or a label they already hold. The ad is the can you ship — lid, scoop window, lot panel, the printed panel you are allowed to repeat. A constructed pediatrician walking "what you should feed" is a health presenter. A generated baby is a person you did not cast. Neither belongs on this plate.

The can is the contract

Photograph the current revision. Front of pack, nutrition panel if you will crop to it, lid and scoop if those are the SKU. AI product video exists so the tin in the ad is your tin: shape, colour, imprint. Text-to-video will invent a cousin label with melted milligrams. That is a failed SKU, not a lifestyle upgrade.

Prompt only the camera. A slow orbit, a gentle push toward the panel, steam that does not rewrite the lid. Do not prompt a nursery, a high chair, or "a healthy infant reaching for the scoop." Frame one is the file you sent. If the file is the can, the generate should still be the can.

Wrong geometry here is a safety-adjacent miss. Do not generate a scoop size, a stage number, or an allergen line the real tin does not carry. If the artwork changed last week, shoot again. Do not ask a model to "update the label."

Nutrition is overlay you typed

The facts you are allowed to show are the facts on the tin you own. Add a text overlay burns one authored line — a stage, a "see panel," a SKU — whole clip, top / center / bottom. It does not transcribe. It does not invent milligrams. Type the string after picture lock.

Add captions is the other tool: speech in, styled subtitles out. It listens. Formula ads should not give it anything to listen to. There is no medical voice-over on this clip. A closed-mouth TTS read of "pediatric guidance" is the same health-presenter shape with the lips off. If you added a real named person on a different day, captions can transcribe that take. This listing is not that take.

Do not ask a video model to letter the nutrition panel. Overlay the line you already approved, or crop to the photographed panel. Model glyphs on infant nutrition are a recall-shaped miss.

/for/baby-product-brands is the parent-use page

AI video for baby product brands is the nearby audience: in-home use, one-handed setup, a parent explaining a gear problem. It is written to exhausted buyers of products that live in a real untidy house. It is not a formula can. Do not rewrite that page as a clinician, and do not paste its "real baby in genuine use" film idea onto a tin you are not allowed to put a generated infant on.

This job is OEM-shaped even when a brand owns the formula: lock the SKU, overlay owned facts, leave people out. Gear that is a swing or a bottle warmer can argue parent-use footage with documented consent. A generated infant on a formula ad is still a person, still a testimonial you did not collect, and still a minor. That is a hard stop.

A photoreal talking presenter on feeding, sleep, or "what you should mix tonight" is a YPP kill. Persona plus prescription. Labelling the face AI does not leave the bucket. Facility still — the can — plus authored overlay is the allowed shape.

What the ad is allowed to show

The can, from stills you own. Lid, panel, scoop, case. Motion from those stills.

Empty bench tone. Objects already in the plate. Not a recognisable private nursery.

Nutrition and stage as overlay you typed, or as crop of the photographed panel.

No infant, no clinician, no medical voice-over. No "finally sleeping through" face. No generated residual anything. No white coat.

If a real parent appears, they are a real parent with a grant that covers this use, on footage you shot, not a replica grown from a headshot. If you cannot say that sentence, keep the can.

Health claims stay on the approved labelling. The clip shows the object. It does not diagnose reflux, it does not promise growth, and it does not impersonate a feeding consult.

FAQ

Can I generate a generic baby if I never used a real photo?

A fully invented infant is still a minor on a formula ad. Do not. Lock the can. If a real child must appear, that is footage you shot with documented consent, not a generate.

Why is /for/baby-product-brands the wrong template?

That page is parent-use gear in a real house. Formula is a regulated SKU still plus overlay of facts you own. Do not rewrite the audience page as a clinician, and do not borrow its in-home baby as a generated extra.

If the clip is silent, do I still need captions?

Captions transcribe speech. Overlay prints a line you wrote. Silent can-holds use overlay for stage and SKU. Do not add a medical voice so you have something to caption.

Can a talking AI pediatrician "just read the panel"?

No. A constructed clinician on feeding is the health-presenter pattern. Put the panel in the photograph or overlay the approved line. Skip the mouth.