CPAP OEM: mask-and-hose SKU hold, not a clinic sleep study
Sleep-clinic ads already have a device-still rule; the OEM listing is the same still, no generated sleeper.
Sleep-clinic ads already have a device-still rule. The OEM listing is the same still, no generated sleeper.
CPAP ads are the device still, not a sleeping generated face is the clinic job: hose, mask, console, no invented patient. The catalog clip is not a second format. It is that plate sold as a SKU. The listing has to hold the interface you ship — cushion, headgear, tubing, console imprint. A sleep-study montage is a different buyer and a generated sleeper you still do not have a grant for.
The listing is the SKU, not the study
An OEM page answers which mask, which hose, which machine. The still has to survive zoom: model stamp, port, elbow, fabric colour. Text-to-video will invent a prettier cousin with a melted logo. That is a failed SKU, not a cinematic upgrade.
AI product video is the door for that hold. Photograph the unit you actually ship. Three clean angles if you have them. Prompt the camera, not a bedroom. Do not prompt "a peaceful patient sleeping in 4K." The clinic post already named why that sentence is a person.
On-screen catalog strings are type you wrote. Add a text overlay burns the SKU you typed — whole clip, top / center / bottom. A video model will not typeset a medical catalog number. Overlay after picture lock. If the still already letters the imprint, do not ask the generate to "clarify" it.
The pack shot is the contract. Motion is allowed. A titration night is not.
Clinic pages are a different audience
There is no sleep-clinic /for page. The nearby clinic surface is AI video for audiologists: fitting room, family member, a different device. That page is written to the person who books a test. It is not a CPAP OEM listing. Do not paste a sleep-study script onto a mask SKU and call it the audiologist pattern.
The OEM job never needs a clinician on camera. A photoreal talking presenter on health is a YPP kill. A constructed white coat walking titration, AHI, or "what you should wear tonight" is persona plus prescription. Labelling the face AI does not leave the bucket. Facility still plus authored overlay is the allowed shape.
A real named engineer or product manager, filmed with a grant, is a human. A generate of that person in a lab coat is not. Do not age a staff headshot into a sleeper. Do not invent a residual limb, a pediatric mask on a child, or a bedroom that implies a private patient just out of frame.
Photograph the mask and hose you ship
Use the current pack shot or a bench photo of this revision. Do not generate a cushion shape, a hose colour, or an imprint the SKU does not have. Wrong geometry on a medical device is a safety-adjacent miss, not a styling choice.
If you need motion, keep frame one as the file you sent. Prompt only travel: a slow orbit, a gentle pull along the tubing, empty nightstand tone. No face. No pillow that invites the model to grow a sleeper. Empty room objects already in the plate can stay. A recognisable private interior you do not have rights to cannot.
Minors are a hard stop. Do not generate a child on a machine. Do not "age up" a school photo. Do not put a generated kid in the background of a family bedroom.
If the listing is a hose SKU, shoot the hose. If it is a mask SKU, shoot the mask. A "system lifestyle" paragraph will glue the wrong elbow onto the wrong console and you will ship a cousin product.
What the OEM ad is allowed to show
The device, from stills you own. Mask, hose, console, travel case. I2V from those stills.
Empty room tone. Objects already in the plate. Not a recognisable private bedroom.
SKU and interface names as overlay. Not model-invented glyphs on the console.
No sleeper, no clinician, no sleep-study graph the model drew. Health claims stay on the approved labelling. The clip shows the object. It does not promise that a generated sleeper's apnea resolved, and it does not impersonate a titration night.
The clinic still and the OEM still are the same object. The clinic post is the patient rule. This page is the catalog rule. Both refuse the generated face. Only the overlay line changes: hours and location versus SKU and interface.
FAQ
Is an OEM listing allowed to show a generated sleeper if the clinic ad is not?
No. The sleeper is still a person. In this category that person reads as a patient, and a patient you invented is both a likeness problem and a testimonial you did not collect. Show the device.
Can I use the audiologist /for page as the template for CPAP OEM?
No. /for/audiologists is a clinic floor for a different device, written to the family member who books a test. CPAP OEM is a mask-and-hose SKU hold. Do not rewrite that page as a sleep study.
Why overlay the catalog number instead of prompting it onto the console?
Video models do not typeset medical SKUs. Overlay burns the string you typed after the still is locked. If the imprint is already in the photograph, leave it. Do not "enhance" it.
Does a talking product manager in a generated lab coat count as a clinician?
If the face is constructed and the line is health advice, it is the YPP pattern. Put a real named person on camera when someone must speak, or do not prescribe. The listing still does not need a mouth.