Guides

    HVAC OEM: the unit still vs contractor /for pages

    This is the SKU. Contractor /for is the local install. Different jobs.

    Versely Team4 min read

    This is the SKU. Contractor /for is the local install. Different jobs. An OEM clip is this cabinet, this coil, this badge on this nameplate. A contractor clip is a seasonal check on a house that exists. Mixing them is how a manufacturer ships a fake install of a cousin condenser, and how a local shop ships a catalog jpeg as proof they were on site.

    Lock the object. Then pick the surface. Do not run one generate and hope it covers both buyers.

    The cabinet is the listing

    A heat-pump listing is a specific object. The buyer knows the series, the refrigerant badge, the louver pattern. Text-to-video does not. It invents a generic condenser: a pretty pad, a plausible grille, a badge that is "HVAC-shaped." That is a different SKU. The contractor who pauses on the nameplate notices before they notice your logo.

    Seedance 2.5 is the still-to-motion family. The image-to-video row: one approved still in, a continuous clip out, up to 720p, four to thirty seconds, native audio, optional last frame. Image required. Seedance I2V is still the still-to-motion job is the router. This page is only the unit.

    Image-to-video starts from the file you upload. Frame one is the catalog or lab still. Prompt camera and physics — a slow orbit, a fan spin you actually photographed, a hold on the badge — not a second cabinet. Re-describing the unit in the paragraph is how the model draws a second unit.

    Need the same SKU on a pad you never photographed? That is the AI product video generator: reference-to-video off photographs of the real object. Check the badge at 100%. I2V from the locked unit still. R2V when the pad changes and the cabinet must not. T2V for neither.

    /for/hvac-companies is a seasonal install job

    HVAC companies are the local installer. The page is not an OEM catalog. The angle is seasonal urgency: pre-summer AC checks, pre-winter furnace tune-ups, posted four to six weeks before peak so the shop is not only answering emergency calls. Two posts a week. 9:16. Facebook and YouTube Shorts.

    The film ideas on that page are work in progress, a real diagnostic or thermal-camera find, a technician intro. The generate ideas are an animated system explainer, a voiceover seasonal checklist, a comparison of two efficiency tiers. Thermal-camera footage is called out because it makes an invisible problem visible. None of that is "orbit the SKU on seamless white."

    A contractor who I2Vs the OEM jpeg and captions it as last week's install has used the wrong still. The hung unit, the van, the pad are the proof. An OEM who copies the contractor playbook — fake technician, invented house — has used the wrong still the other way. Seasonal copy can overlay a locked unit plate. It cannot invent the house.

    Do not morph the SKU into a cousin condenser

    Once the unit still is locked, the generate may move the camera and land on a second approved still of the same model — boxed SKU as first frame, installed unit as last — only when both photographs are that model. Two photos of two different cabinets is a morph of the SKU.

    It may not clean up the badge, add a second fan, or swap the refrigerant label. Keep the nameplate large in frame. Thirty seconds in one pass holds a SKU; stitching four short text-to-video clips is how the louver drifts. 720p is the ceiling on this endpoint. Crop the warehouse aisle before you buy seconds.

    Pause on the nameplate. Spec-sheet unit: OEM job. Real pad and real tech: contractor /for job. No to both: you used text-to-video, or you first-last'd two SKUs.

    FAQ

    Can an OEM run the contractor /for playbook?

    Not as a substitute for the SKU still. HVAC companies is a local-install calendar. An OEM listing is the cabinet. Seasonal type can overlay a locked unit plate. A generated house is not a spec sheet.

    When is last-frame I2V the right OEM shot?

    When you have a second approved still of the same model and the shot travels — boxed SKU to hung unit. A single catalog hero with a slow orbit is the usual clip. A last frame is control, not a default.

    Should a contractor I2V the OEM catalog jpeg?

    No. The catalog jpeg is the manufacturer's listing. The contractor's proof is the install they photographed. Lock the still before you spend on motion. A catalog still is not last Tuesday's pad.

    Is 720p enough for a unit loop?

    For feed and a product-page loop, yes. The badge matching the spec matters more than a higher-resolution invention of a different condenser. Do not switch to text-to-video to chase resolution.