Paper towels: overlay sheet count; tear is Vidu after the carton

Carton face locks first. Sheet count is burned type. Diegetic tear is a second row. Foil already owns the cutter box.

A paper-towel listing is a printed sleeve: the ply, the sheet count, the lockup, the colour that already lives on the shelf. It is not a kitchen that happens to contain towels, a generated parent wiping a counter, or a cousin roll with a different count. If the letters on the carton are wrong, the motion is a commercial for a pack you do not ship. Get the face right. Burn the count you will stand behind. Buy tear only after that freeze-frame would survive a listing audit.

The carton face is the listing

Shoppers buy the named pack size on the carton they already reach for. A video model that redraws “120 sheets” as “160,” or melts the ply line into a decorative numeral, sold a different SKU. Identity lives in letters. Motion is optional.

Photograph the carton square-on, large in frame. If the still would fail a listing audit — crushed corner, a hand covering the count, a competitor’s print — stop. Motion will not restamp the sleeve.

Ecommerce brands already have a page for catalog motion across a whole store. This post is the paper-towel carton. Do not rewrite the ecommerce page as a kitchen film. Do not generate a person wiping a spill. A lifestyle plate is a second still you shot, or it is not in the ad.

Crop the still to the ratio you will ship. “9:16” in the prompt does not recrop a 16:9 pack shot. Recrop, then generate.

Sheet count is burned type, not a generate

The count you will stand behind is copy you authored. “120 sheets.” “6 rolls.” “2-ply.” That line belongs in type after picture lock, not as glyphs a video model invented on the panel.

Add a text overlay burns one authored line for the whole clip — top, center, or bottom. It does not transcribe. It does not typeset a UPC. If the still already shows a count you cannot defend — a promo flash legal did not approve, a “new” badge that is not on the shipper — crop it or reshoot. Animating a fabricated count is a pack-size claim.

Do not prompt “the carton reads 200 sheets.” Do not ask the model to “make the number sharper.” Sharpening is how a 120 becomes a 180. Pause the jpeg. Read the count at 100%. Fail a shelf audit: throw the still away. Do not buy seconds of a wrong pack.

If the feed is muted, the overlay is the count. Do not ask the generate to restamp the sleeve so the mute viewer can read it. Type you typed survives crop. Invented carton type does not.

Tear is Vidu after the carton locks

Diegetic tear is a second job, and only after the face would survive a freeze-frame. Vidu Q3 Image to Video is the row when the still is already the carton and the job includes a sheet leaving the roll. Image required. Category is image-to-video only. Audio is on. Durations are only 5s, 10s, and 15s. Max output 1080p. 16 credits listed; the row is marked discounted.

Native audio means soundtrack and frames from the same pass. Tear is the textbook case: the sheet is visible, so the rip has to be audible in the same denoise. Retrofitting a “paper tear” sample onto invented motion is how the sound lands on the backswing.

Write the mix into the 5s prompt. Name two or three sounds: sheet leaving the roll, carton board flex, a quiet kitchen. State “no speech, no music” if you want clean foley. Leave audio unspecified and Q3 invents a mix. A silent brief still gets a band.

Five seconds is the shortest legal clip. There is no 3s retry on Q3. Do not pad to 15s because the slider has two more stops. A discounted 15-second miss is still a wrong carton with a soundtrack. 1080p is the ceiling, not 4K.

Image-to-video keeps frame one as the file you sent. Prompt only the delta: a sheet leaving the roll, a slow push on the count. Do not prompt “cozy kitchen, golden hour, meal prep.” That sentence is how the carton becomes a prop in a room you do not own. If you do not need ASMR, write “no music, no speech, quiet room.” You cannot skip the still.

Foil already owns the cutter box

Foil: the box cutter is the SKU; tear sound is Vidu already spent the stamped saw: pitch, plastic housing, sheet through a metal lip. Do not copy that brief onto a paper-towel sleeve. A towel carton is not a foil cutter. Mixing them is how a kitchen roll grows a metal saw it does not ship.

Paper towels tear from a perforation. Foil tears on a cutter. Those are different SKUs and different sounds. Vidu can do the towel rip after the carton locks. It should not restage the foil job “because both are kitchen.”

It is not a talking host explaining ply. Type the count after picture lock. It is not a text-to-video “satisfying ASMR towel tear.” That invents the sleeve. If the sheet must move, say so, and keep the lockup in frame.

Pause frame one. Can you read the count you sell? Yes: overlay it, then maybe Vidu. No: you are still on the still. Tear is a second row. Foil’s cutter is someone else’s listing.

FAQ

Can I prompt a towel tear from text and skip the carton photo?

You can. You will get a box. It will not be the box often enough to ship. The count is the spec. A paragraph is not a spec for a pack size.

Does Vidu Q3 require an image?

Yes. Image-to-video, image required. Durations 5s / 10s / 15s, 1080p, 16 credits listed, discounted, native audio on. A text-only generate is a mislabel.

Should I mute Q3 and drop a stock tear on top?

No. Audio is on. A “silent” brief still gets a mix. Write the tear you want in the prompt, or write that you want quiet foley only. Replacing the native rip with a library sample is two files pretending to be one event.

Is this the same as the foil cutter listing?

No. Foil already owns the cutter box. Paper towels are a carton face, a burned sheet count, and a perforated pull. Do not restamp foil’s saw onto this sleeve.