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    Strategy

    New Year Content Campaigns With AI

    New Year content campaigns with AI: a two-phase recap-then-resolution arc, challenge series that run to January 31, and fresh-start formats that convert.

    6 min read
    Strategy

    Christmas Video Campaigns With AI

    Christmas video campaigns with AI: an eight-week gifting arc, gift-guide formats, one warm hero film, and ad refresh cycles that beat December fatigue.

    7 min read
    Guides

    A/B Testing AI Models on One Prompt

    How to A/B test AI models on one prompt: a repeatable bake-off method for choosing video and image models with real evidence instead of vibes.

    7 min read