Operation AI Comply and claims about your AI
FTC Section 5 applies to what you say your AI does, not just what you generate with it. Capability claims rewritten so they survive a deception review.
8 min read
Pediatric therapy video without filming children
ABA, speech and OT clinics cannot build a video library on real clients. How to use proxy avatars for parent onboarding and session-preview content instead.
9 min read
Pickleball club video: open play and league fills
Court hours are perishable inventory. A 15-second clip per session fills off-peak better than any facility tour, plus the releases member footage needs.
9 min read
School and camp video when photo releases are patchy
Release status varies child by child, which kills a campus tour edit two days before open house. A roster-aware edit process and b-roll that fills the gaps.
9 min read
Syndication deal videos under Rule 506(c)
506(b) forbids the public deal teaser outright. 506(c) allows it and demands accredited verification. Two content plans and the gate that sits between them.
9 min read
Robotics integrator video: sim render vs. real line
Plant engineers discount polished automation reels. The sim-and-real-line pair is the proof format that survives them, and cycle-time numbers wait for FAT.
9 min read
Campground video: one clip per site number
Guests book a site, not a park. A per-site clip library cuts pre-booking calls and arrival disputes. The shoot-once spec, and the claims that must be true.
9 min read
What SAG-AFTRA agreed on synthetic performers
The ratified 2026 TV/Theatrical agreement restricts synthetic performers in human roles. What it covers, the one exception, and why ad work sits elsewhere.
8 min read
Security installer video without real customer feeds
The best footage a security installer owns is the footage they can never publish. A reenactment-plus-screen-record demo format, and the consent rule on audio.
9 min read
Self-storage video: one clip per unit size
Unit-size confusion is the conversion blocker in self-storage. A 20-second-per-size video library spec, plus the promo and lien-law text that belongs on screen.
9 min read
Selling AI art on Etsy without getting banned
AI art is allowed on Etsy with disclosure. One claim in your listing copy is not, and it is the same claim that gets shops removed on Amazon and Redbubble too.
9 min read
The six-point chart test for AI music
Eleven labels proposed six conditions for AI chart eligibility and no chart adopted them. Turned into a pre-release checklist a real release can pass now.
8 min read
Sports card break recaps that survive the rules
A four-hour break is raw material for a 40-second hit reel. The recap edit, the odds line for the screen, and where random breaks draw sweepstakes exposure.
9 min read
The TAKE IT DOWN Act's 48-hour removal duty
Platform notice-and-removal duties for non-consensual intimate imagery, including AI-generated, became FTC-enforceable on 19 May 2026. What to build.
8 min read
The Thaler cert denial and human authorship
The Supreme Court declined Thaler v. Perlmutter on 2 March 2026, leaving the human-authorship rule standing. What that settles, and the four things it does not.
8 min read
Copyright Office Part 3 is a draft, not law
The 9 May 2025 Part 3 report is a draft, not law. It rejects AI training as inherently transformative. The Copyright Office does not decide fair use.
7 min read
The EU transparency code of practice is voluntary
Roughly 190 organisations signed the transparency code finalised on 10 June 2026. The Article 50 duties beneath it bind signatories and non-signatories alike.
8 min read
The FTC impersonation rule and AI brand fakes
The Government and Business Impersonation Rule covers firms and agencies. Which AI fakes that leaves actionable today, and which fall to state law instead.
8 min read
The perception gap between you and your audience
Ad executives overestimate younger consumers' warmth toward AI ads by 37 points. A per-brand tolerance test you can run in a fortnight.
8 min read
TikTok bans AI likeness of private people
TikTok bans a realistic AI likeness of a private adult without permission, and of anyone under 18 even with it. A label does not make the video allowed.
8 min read
Title and escrow video without RESPA exposure
Agent co-marketing is where title companies get fined, yet the wire-fraud clip is the asset agents re-share unprompted. Build it and know the Section 8 line.
9 min read
Two AI Transparency Laws, One Start Date
EU Article 50 and California's AB 853 both went operative on 2 August 2026. What each asks of a creator selling into both markets, and the gap neither closes.
8 min read
UK computer-generated works and generative AI
CDPA s.9(3) is the reason people assume the UK grants copyright in AI output. It is also untested against generative models, and betting on it is a gamble.
8 min read
The UK dropped its TDM opt-out plan
The March 2026 report dropped the broad TDM exception with rightsholder opt-out as its preferred option. Here is the UK status quo that applies now.
8 min read