CNC shop video: tolerances, not stock footage
Engineering buyers discount generic manufacturing b-roll on sight. A shop-floor capability demo format, plus the ITAR, EAR and NDA rules on what stays out.
9 min read
CRE video: flythroughs, tenant mix, and disclaimers
Rendered space and proforma returns are the real liabilities in a brokerage reel. Get a not-as-built labeling convention and a structure led by demographics.
8 min read
Credit union video with Reg DD disclosures built in
Put an APY on screen and a 20-second reel becomes a compliance artifact. A disclosure layer that survives re-edits, plus a member story that never triggers.
9 min read
Denmark's likeness right covers everyone
Denmark's copyright amendment covers every person's face, voice and body, not just public figures. Why the recognisability test creators rely on stops working.
8 min read
What Disney's collapsed OpenAI deal signals
A reported billion-dollar licensing deal died when Sora was discontinued. The contract terms brands need to survive a model product being switched off.
8 min read
Dispensary video when paid ads are off the table
Google and Meta ban cannabis ads, so organic vertical video is the whole channel. A menu-drop and terpene-education cadence with the claim rules that apply.
9 min read
Spirits video under the DISCUS Code
Hands-only cocktail builds meet adult-audience placement standards and still perform. The 15-second format, TTB statement limits, and the tied-house trap.
9 min read
Flight school video: Part 141 vs. 61, explained
The discovery flight is the entire funnel, and your certificate limits what you may advertise. Cockpit-POV explainers plus the charter line you cannot cross.
9 min read
Franchisee recruitment video and FDD Item 19
If a figure is not in Item 19 it cannot appear on camera, including implied ones. A numbers-free day-in-the-life structure that still converts candidates.
9 min read
Funeral home video under the FTC Funeral Rule
The one vertical where slow, static, unscored video outperforms. A pre-need explainer structure, price-disclosure discipline, and imagery never to generate.
9 min read
Getty v Stability: what the UK court decided
Getty dropped its training and output claims mid-trial and won only a narrow trade mark point. UK training legality was never ruled on.
8 min read
GLP-1 telehealth video after the FDA warning letters
FDA warning letters made compounded GLP-1 marketing a claim-language problem. The equivalence phrases to strip, plus a who-qualifies script that clears review.
8 min read
Higher-ed admissions video and FERPA consent
Identifiable students in promotional video need a signed release, which is why dorm tour projects stall every July. A consent-tiered plan that keeps shipping.
9 min read
Caregiver recruiting video for home care agencies
Agencies compete harder for caregivers than clients. A one-shift recruiting reel built on shift, pay and route honesty, with no client home ever on camera.
9 min read
Marine dealer video: on-water demos that sell
A helm-cam and drone pair beats dock photography for boat sales, and winterization content is the service revenue nobody is filming. Capture plan inside.
9 min read
Market dilution: the theory Kadrey left open
Meta won summary judgment on an expressly thin record while the court signalled that market-dilution evidence could change the result. This is unsettled.
9 min read
Martial arts dojo video that fills trial classes
The person booking a trial class is a parent who never trained. Belt-progression storytelling converts them, sparring highlights do not, plus what to omit.
9 min read
Mechanism-of-action video that stays on label
Device animation drifts off label in one unreviewed shot. An intended-use-first storyboard method and a clearance-linked review checklist that catches it.
9 min read
Medicare agent video and the TPMO disclaimer
Brokers and FMOs are usually TPMOs, so the disclaimer and carrier filing decide what runs. An AEP calendar that separates filed creative from education.
9 min read
Muse Image lands in Advantage+ creative
Meta is rolling Muse Image into Advantage+ creative. What automated generation buys in volume, what it costs in brand control, and which assets must stay out.
8 min read
MSP video: what your SOC does at 2am
Vendor logo walls do not differentiate an MSP. A dashboard screen-capture explainer of your response process does, with two rules that keep it publishable.
9 min read
New York's synthetic performer ad disclosure
Since 9 June 2026, ads reaching New York consumers with a synthetic human performer need a conspicuous disclosure. Scope, exemption and penalties.
9 min read
Nine specs a model page should publish
The nine facts that decide whether a video model fits a workflow, what each omission actually costs you, and how sparse most published model records really are.
9 min read
Open-weight video licenses and what you can ship
Open weights do not mean open usage. Four clauses decide whether a downloaded video model can run a paid campaign — and which entity has to pass the test.
9 min read