Fixed-price or cost-plus: quoting AI video work
When a fixed price is safe on AI video work, when to quote a base plus a change-order rate, and the clause language that makes the trigger stick.
10 min read
The free model to paid pack to Patreon ladder
The three-stage funnel tooling creators run: a free model you publish for reach, a paid pack for buyers, a recurring tier for drops, and what belongs where.
10 min read
Getting permission to show AI work publicly
Clients happy to run generated work often refuse to be named for it. Negotiate case-study permission at signature, not after delivery.
9 min read
Good abandonment: when drop-off isn't failure
A viewer who leaves after getting the answer is not the same as one who leaves bored, but average percentage viewed scores them the same. What to use instead.
9 min read
Answering four sponsor objections to AI content
Brand safety, audience backlash, disclosure duties, and doubt the audience is real. Four scripted answers, each backed by an artefact you show on the call.
9 min read
Video for yield season and summer melt
Between the deposit and move-in day the job is reassurance, not recruitment. A personalised-at-scale video plan that needs no new footage and no new consents.
9 min read
When a strong hook doesn't hold
A hook that wins the swipe and loses the viewer eight seconds later is a coherence failure, not a hook failure. The two-checkpoint read that separates them.
9 min read
How many episodes before you kill a series
Commit a pilot length, one metric and a written stop rule before episode one, so two noisy duds cannot cancel a series that has not been measured yet.
9 min read
Instagram predicts audio page taps on Reels
Instagram predicts Reels reshares, watch-through, likes, and audio page taps. The tap is a create-intent proxy. The track decides whose audio page opens.
9 min read
Instagram Duplicate Reels: Only the Original Gets Reach
Instagram recommends only the original when it finds identical content. The copy can stay on the profile but drops out of Explore, the Reels tab, and in-feed.
9 min read
Instagram repost limit: 10 in 30 days
10 or more unenhanced reposts of others' content in 30 days make the account ineligible for Instagram recommendations. Your own recuts do not count.
9 min read
Instagram Unoriginal Content: Why Reposts Earn Nothing
Instagram pays only content you created, helped create, or that features you. A copy without a meaningful enhancement stays unpaid, whatever the view count.
8 min read
Instagram won't recommend watermarked Reels
A TikTok or CapCut watermark makes a Reel ineligible for Instagram recommendations to non-followers. Cropping the badge off does not fix the file.
9 min read
LinkedIn dwell time claims are unverified
LinkedIn publishes no ranking guidance on dwell time. Instagram and YouTube publish theirs. How to tell a documented signal from confident inference.
8 min read
LinkedIn has no AI disclosure toggle
LinkedIn ships no creator-facing AI disclosure control and publishes no penalty for AI content. That makes disclosure there a caption decision you own outright.
9 min read
LinkedIn has no open creator revenue share
LinkedIn has no apply-to ad-revenue programme, so there is no duration floor and no demonetization risk. BrandLink is invite-only. Score video for pipeline.
8 min read
Making a faceless channel look authored
Six production changes that move a faceless channel from template output to invented character and narrative, plus an episode audit to run before publishing.
9 min read
Matching a video format to a promotion goal
Filling a calendar, selling out an event and winning back lapsed customers each want a different video. A goal-to-format map with shapes and metrics.
8 min read
Meta pays AI creators on Facebook long-form
AI video can enter Meta Content Monetization if you made it and label it. Facebook long-form in-stream ads pay. Instagram Reels has no reported ad share.
8 min read
Milk a format until the numbers say stop
Most working formats get retired on boredom, not data. Plot a decay curve per format and use a rolling median to tell one dud episode from a spent shape.
9 min read
Negative hooks vs benefit hooks: run the pair
Loss-framed openers usually beat benefit-framed ones, but the size of the gap is yours to measure. A paired-post protocol that produces your own number.
9 min read
YouTube won't monetize these AI persona niches
YouTube will not monetize an AI persona giving health, legal, or financial advice. Reporting a named source can stay. A disclaimer does not fix the avatar.
9 min read
No federal likeness right, fifty state regimes
The US has no federal right of publicity, so likeness exposure follows the subject and the audience. How to set a governing-law posture that actually holds.
8 min read
One model for image, video and audio?
FLUX 3, MiniMax H3, Wan 3.0 and Gemini Omni Flash train all three modalities at once. When one model beats a best-of-breed stack, and three jobs where it loses.
8 min read