Sell hook volume, not polished single videos
The AI-native offer is 30 hook variants against one validated body, sold as a testing package. Deliverable structure, naming convention, and how to price it.
9 min read
Sends per reach: the Reels signal to design for
Mosseri named sends per reach as a Reels ranking signal ahead of likes. Six structures that trigger sends, and how to track the ratio without a benchmark.
9 min read
Single-model mastery vs routing a whole catalog
Knowing one model deeply beats a marginally better one you cannot steer. Two thresholds, job variety and output volume, for when that stops being true.
9 min read
Snapchat's 100-hour Spotlight view time rule
From 7 May 2026 Snap requires 100 hours of Total Spotlight View Time over 28 days for maximum rewards. Qualifying and earning fully are two targets.
8 min read
Snapchat's AI disclosure is a payout condition
Snap conditions payout on AI disclosure, but wholly AI-generated Spotlight is still not recommended. Here is the actual rule stack.
8 min read
Snapchat's minimally distinguishable Snaps rule
Snap disqualifies Snaps that are minimally distinguishable from each other. Here is a test for whether your template output trips that clause.
9 min read
Snapchat Spotlight's 30-second earning floor
Spotlight videos must run 30 seconds or longer to earn. That floor is real for eligible video — not a workaround for wholly AI-generated Spotlight.
9 min read
Spend 30% of your time on ideation
The gap between top and small creators is time spent on ideation and packaging, not kit. Track your split and reallocate without cutting weekly output.
9 min read
Style imitation vs person imitation
Copying a style that reproduces no protected work is largely lawful in the US. Replicating a specific person's face or voice is where liability starts.
8 min read
What to do after an inauthentic content strike
YouTube publishes no enforcement ladder for inauthentic content. Here is what reporting describes, the 72-hour triage, and what an appeal has to prove.
9 min read
Terms of use do not stop third-party claims
Provider terms allocate rights between you and the provider. A studio whose character appears in your output never signed them. Where the real exposure sits.
8 min read
The jobs to turn down in an AI studio
A shop that takes everything does its worst work at its thinnest margin. Disqualifiers across brief type, client sophistication, approvals and exposure.
9 min read
The 70/20/10 pillar split, measured
Treat 70/20/10 as a starting prior. Tag videos by audience overlap, measure each pillar, and reallocate the mix when the numbers stop matching the split.
9 min read
The 30-55 second window for clipped content
Repurposed clips cluster between 30 and 55 seconds because shorter loses context and longer loses completion. A trim target and a way to test your band.
9 min read
Dear Algo puts Threads reach in users' hands
Threads' 2026 Dear Algo and Your Algo controls let people ask for more or less of a content type. How to be the thing they ask for more of.
8 min read
How the Threads feed mixes followed and recommended
Meta describes the Threads feed as an ML-ranked blend of followed and unfollowed accounts. What changes when you write for the half that has no context.
8 min read
Threads has no creator monetization program
Threads runs no creator payout at all. That absence removes your demonetization exposure, which makes it the cheapest place to test formats before they earn.
8 min read
Three pairs minimum: beating feed variance
One paired short-form test is mostly feed lottery. Run three or more pairs in the same hook family and read the aggregate, not the lucky clip.
8 min read
Tier deliverables by difficulty, not duration
Runtime stopped predicting effort. Build a rate card on the nine shot attributes that actually drive attempt counts, with tier bands and an attempt allowance.
9 min read
TikTok completion floors by clip length
Completion rate means nothing without a duration band. Floor targets per band, how to build your own from 60 posts, and when shortening beats fixing.
8 min read
TikTok Creator Rewards: what AI video must clear
Creator Rewards only pays on originals over one minute. Here are the five formats that disqualify AI video, and how to restructure a slideshow to qualify.
8 min read
YouTube Shorts: Viewed vs Swiped Away
Viewed versus swiped away is YouTube Studio's count of people who chose to view a Short. It scores the opening. YouTube does not publish a target percentage.
9 min read
Watch time per impression, as one number
Click-through and retention trade off. Combine them into watch time per impression, which YouTube's thumbnail test accumulates when it picks a winner.
9 min read
What to do when a generated asset ships wrong
A four-step incident sequence for pulled creative, plus the contract clauses that should already decide who pays before the phone call happens.
9 min read