A distributor rarely owns the product, so what differentiates is application knowledge — which part fits which job, what fails in the field, how fast it can be on site — because the manufacturer's own marketing cannot answer any of that.
Distributors publish the manufacturer's brochure imagery under their own logo, which makes them interchangeable with every other stockist and leaves price as the only variable a buyer has left to compare.
Aspect ratio
16:9
Posting cadence
2x / week
Monthly credit budget
3564-9900 cr
Starter workflow
VEO 3.1 Fast I2V
What to film vs. what to generate
Film it yourself
- –A product compared side by side against the alternative on the shelf
- –A warehouse or fulfilment sequence proving stock depth
- –A field technician explaining what actually fails in service
Generate with Versely
- –An animated explainer of how a component works inside a system
- –A short selection guide for a range with confusing variants
- –A narrated piece on lead times and availability for a category
Workflows built for this
Real Versely recipes that fit b2b distributors — full scene-by-scene prompts, voiceover and reference images you can clone and swap in your own subject.
Primo Protein vs Other Brand
Pixar-style 3D comparison ad — the confident PRIMO PROTEIN pouch faces off against the tired old rival brand's tub across 11 talking clips: pasture vs dusty pantry, herb garden vs toxic lab, clean American lab vs grimy factory, chocolate-milkshake CTA vs "wet sand." ~40s vertical reel with native character voices.
11 scenes · 1:28 · 1100 credits · 9:16
Animation & ExplainersDigestive System Explainer
Kid-friendly animated science reel — a boy bites into a cheeseburger and the camera follows the food through his whole digestive system: crushing teeth, saliva, the esophagus, a churning stomach, the twisty small intestine where glowing nutrients soak into the blood, the large intestine, and a cheeky thumbs-up outro. ~45s vertical explainer with narration.
11 scenes · 0:44 · 396 credits · 9:16
Frequently asked questions
Which Versely workflow fits B2B Distributors best?+
"Primo Protein vs Other Brand" is a close match — it's built for 9:16 at 1100 credits on VEO 3.1 Fast I2V, and every prompt, voiceover line and reference image is editable before you render your own version.
What aspect ratio should B2B Distributors use for AI video?+
16:9 — horizontal fits YouTube and long-form or LinkedIn native video, where more considered, longer content performs better for this audience.
How often should B2B Distributors post AI-generated video?+
About 2x a week, roughly 9 posts a month. If every post were a full workflow render at the recommended workflows' real cost, that's about 3564-9900 credits a month — mixing in real footage or lighter one-tap templates brings that down.
Is video worth it when buyers order by part number?+
The repeat order is not the target — the specification decision is, and that happens weeks earlier when an engineer or buyer decides which product goes into a job. Application content is what reaches that moment.
Can a distributor use the manufacturer's brand assets?+
Usually within a partner agreement, but that is precisely the content making you interchangeable. Use the brand assets where required and put your own effort into application content nobody else can produce.
Best platforms for b2b distributors
Related audiences
Build it with
Make b2b distributors content inside Versely
The all-in-one AI studio for creators. 60+ models for video, image, voice, music and lipsync in a single app.