Skin is confusing and the internet is full of contradictory advice, so an esthetician who calmly explains why a barrier is damaged or what an extraction actually does becomes the trusted voice long before anyone books — expertise converts far better than a list of treatments and prices.
Most treatment-room accounts chase extraction close-ups for shock value, which travels widely but reaches an audience nowhere near the studio and pulls in viewers who will never book anything at all.
Aspect ratio
9:16
Posting cadence
4x / week
Monthly credit budget
6732-18564 cr
Starter workflow
Vidu Q3 Image to Video
What to film vs. what to generate
Film it yourself
- –A steam and mask sequence in the room
- –A calm explanation of one product being applied
- –A client's skin at consult versus six weeks in
Generate with Versely
- –An animated explainer on how the skin barrier works
- –A routine-order breakdown with narration
- –A glow-up story across one client's course of treatments
Workflows built for this
Real Versely recipes that fit estheticians — full scene-by-scene prompts, voiceover and reference images you can clone and swap in your own subject.
LUMÉE GLOW — Rich Cat Glow-Up Story
AI-animated Pixar-style product ad — Rocky, a rich playboy cat, has it all until cystic acne cracks his world open. His mom orders LUMÉE GLOW facewash, and across a 7-day routine his skin clears, his confidence returns, and he walks back into the party glowing. 28 cinematic shots, ~80s captioned vertical reel with warm narrator voiceover.
28 scenes · 2:20 · 1092 credits · 9:16
Animation & ExplainersDigestive System Explainer
Kid-friendly animated science reel — a boy bites into a cheeseburger and the camera follows the food through his whole digestive system: crushing teeth, saliva, the esophagus, a churning stomach, the twisty small intestine where glowing nutrients soak into the blood, the large intestine, and a cheeky thumbs-up outro. ~45s vertical explainer with narration.
11 scenes · 0:44 · 396 credits · 9:16
Frequently asked questions
Which Versely workflow fits Estheticians best?+
"LUMÉE GLOW — Rich Cat Glow-Up Story" is a close match — it's built for 9:16 at 1092 credits on Vidu Q3 Image to Video, and every prompt, voiceover line and reference image is editable before you render your own version.
What aspect ratio should Estheticians use for AI video?+
9:16 — vertical is the default for TikTok, Instagram Reels and YouTube Shorts, where most of this audience's watch time lives.
How often should Estheticians post AI-generated video?+
About 4x a week, roughly 17 posts a month. If every post were a full workflow render at the recommended workflows' real cost, that's about 6732-18564 credits a month — mixing in real footage or lighter one-tap templates brings that down.
Should we post extraction content at all?+
It performs, but look at who it reaches — extraction clips get watched globally by people who will never travel to your room, so pair them with location-anchored content whenever local bookings are the actual goal.
How much product advice can an esthetician give online?+
Stay inside your scope of practice and your local licensing rules — describing what a treatment does is fine, diagnosing a condition or promising to cure one is not, no matter how the video was produced.
Best platforms for estheticians
Related audiences
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