Property is the cluster where every piece of content is attached to a specific asset with an expiry date on it. A listing sells, a build completes, a project finishes — and the content made for it stops being useful the moment that happens, which is why nothing here can run on an evergreen calendar.
So the calendar is set by deal flow rather than by a schedule: a busy month produces content, a quiet month produces the neighbourhood and process pieces that fill the gap. It is also the reason this cluster splits more evenly than most between vertical hooks and widescreen tours — the same walkthrough has to work in a feed and on a listing page, and those are different videos cut from one shoot.
Shoot every property once and cut it twice — a vertical hook for the feed, a widescreen tour for the listing.
What the numbers say about this cluster
Pulled from every real estate & home page on Versely — the settings each one recommends, aggregated.
Pages in cluster
12
Aspect ratio
9:16 × 7 · 16:9 × 5
Cadence range
2-4x / week
Monthly credits
540-14,300
All 12 pages here cover premises-based or client-facing businesses. The credit range is the span between the lightest and heaviest recommendation in the cluster, not a price — see pricing for what a month of credits costs.
What this cluster reaches for
The Versely recipes recommended most often across these pages. Convergence is the signal: when a third of a cluster picks the same workflow, it is because the content problem is the same.
Primo Protein vs Other Brand
Pixar-style 3D comparison ad — the confident PRIMO PROTEIN pouch faces off against the tired old rival brand's tub across 11 talking clips: pasture vs dusty pantry, herb garden vs toxic lab, clean American lab vs grimy factory, chocolate-milkshake CTA vs "wet sand." ~40s vertical reel with native character voices.
11 scenes · 1:28 · 1100 credits · 9:16
Recommended on 3 of 12Digestive System Explainer
Kid-friendly animated science reel — a boy bites into a cheeseburger and the camera follows the food through his whole digestive system: crushing teeth, saliva, the esophagus, a churning stomach, the twisty small intestine where glowing nutrients soak into the blood, the large intestine, and a cheeky thumbs-up outro. ~45s vertical explainer with narration.
11 scenes · 0:44 · 396 credits · 9:16
Recommended on 3 of 12LUMÉE GLOW — Rich Cat Glow-Up Story
AI-animated Pixar-style product ad — Rocky, a rich playboy cat, has it all until cystic acne cracks his world open. His mom orders LUMÉE GLOW facewash, and across a 7-day routine his skin clears, his confidence returns, and he walks back into the party glowing. 28 cinematic shots, ~80s captioned vertical reel with warm narrator voiceover.
28 scenes · 2:20 · 1092 credits · 9:16
Recommended on 3 of 12NYC Street Interview
Photorealistic street-vlog interview — Riley works three different NYC corners at golden hour asking strangers one question: "What's the wildest thing you've ever done?" Three candid OTS/two-shot clips with locked character references, real handheld energy and native spoken dialogue. Vertical 9:16.
3 scenes · 0:30 · 504 credits · 9:16
Where this cluster posts
Platform picks counted across the cluster, commonest first.
Every page in this cluster
Each one carries its own angle, film-versus-generate split, workflow picks and cadence — the cluster rule above is what they have in common, not what makes them different.
Real Estate Agents
Buyers choose the agent before they choose the house.
Industry · 9:16 · 3x / weekRealtors
Arrival. Hero room. The detail that sells it.
Industry · 16:9 · 2x / weekMortgage Brokers
Explain clearly. That's the entire differentiator.
Industry · 16:9 · 2x / weekProperty Managers
Reliability is the whole pitch. Show it.
Industry · 16:9 · 2x / weekHome Builders
Foundation to final walkthrough is a story arc nobody films.
Industry · 9:16 · 3x / weekLandscapers
Same angle, before and after. Every time.
Industry · 9:16 · 2x / weekContractors
Show what's behind the walls before you close them up.
Industry · 9:16 · 4x / weekProfessional Organizers
A finished pantry is pretty. A chaotic one is watchable.
Industry · 16:9 · 2x / weekArchitects
Everyone has renders. Almost nobody explains the decision.
Industry · 9:16 · 3x / weekHome Stagers
Sell to the agent. The seller just signs.
Industry · 16:9 · 2x / weekCommercial Real Estate Brokers
Nobody follows a listing feed. Plenty follow a market read.
Industry · 9:16 · 3x / weekKitchen & Bath Remodelers
Homeowners are terrified of the middle six weeks.
Templates this cluster uses
One-tap formats recommended across these pages — upload a photo, get a finished video.
Red Carpet
Generating a Red Carpet video costs an estimated 68 credits, rising to about 135 credits for a full-quality render. · recommended on 3 of 12
Dark Wings
Generating a Dark Wings video costs an estimated 54 credits, rising to about 58 credits for a full-quality render. · recommended on 2 of 12
Mini Me
Generating a Mini Me video costs an estimated 93 credits, rising to about 136 credits for a full-quality render. · recommended on 1 of 12
Questions this cluster asks
Which platform actually matters for property?+
The one where local buying decisions already happen. This cluster spreads across feed, community and professional platforms more than most, because a post forwarded to one interested family locally is worth more than reach from another city — so the platform follows the buyer, not the format.
What do I post when I have no new listings?+
The evergreen half of the job: neighbourhood explainers, process walkthroughs, the questions every buyer asks about financing and timelines. Film those in batches during quiet periods so listing months can be spent entirely on listings.
Do I need both a vertical and a widescreen version?+
For anything property-specific, yes. The vertical cut earns attention in a feed and the widescreen tour does the selling on the listing page, and both come out of the same walkthrough if you shoot it knowing that.
Other clusters
Home Services & Auto
Nobody watches a plumber's video until the leak starts.
Manufacturing & B2B
The most impressive thing you own is a building nobody films.
Retail & Ecommerce
The only cluster whose content has a number attached to it.
Pets
Your subject will not take direction, and that is the whole business model.
Start with the page that matches your business
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