Emotional, story-driven content, what actually happens when a claim goes right, builds the trust that insurance's abstract value proposition can't earn through feature lists alone.
Insurance content is almost always feature and price comparison, which is exactly the content people already distrust most from this category.
Aspect ratio
9:16
Posting cadence
2x / week
Monthly credit budget
3564-16200 cr
Starter workflow
VEO 3.1 Fast I2V
What to film vs. what to generate
Film it yourself
- –A real client testimonial about a claim experience
- –An agent Q&A segment
- –Office and team intro shots
Generate with Versely
- –An emotional storytelling ad about being covered when it matters
- –An animated explainer of a policy concept
- –A voiceover FAQ about coverage myths
Workflows built for this
Real Versely recipes that fit insurance agents — full scene-by-scene prompts, voiceover and reference images you can clone and swap in your own subject.
Lunchwell — Hospital Visit Story
AI-animated emotional product ad — a Pixar-style wife packs her hospitalized husband's Lunchwell lunchbox with love across 18 cinematic shots: fresh bread, his favorite layers, halved fruit, a "Get well soon, love." note, then the drive to him and the quiet reveal as he tastes home. ~28s vertical reel.
18 scenes · 2:24 · 1800 credits · 9:16
Animation & ExplainersDigestive System Explainer
Kid-friendly animated science reel — a boy bites into a cheeseburger and the camera follows the food through his whole digestive system: crushing teeth, saliva, the esophagus, a churning stomach, the twisty small intestine where glowing nutrients soak into the blood, the large intestine, and a cheeky thumbs-up outro. ~45s vertical explainer with narration.
11 scenes · 0:44 · 396 credits · 9:16
Frequently asked questions
Which Versely workflow fits Insurance Agents best?+
"Lunchwell — Hospital Visit Story" is a close match — it's built for 9:16 at 1800 credits on VEO 3.1 Fast I2V, and every prompt, voiceover line and reference image is editable before you render your own version.
What aspect ratio should Insurance Agents use for AI video?+
9:16 — vertical is the default for TikTok, Instagram Reels and YouTube Shorts, where most of this audience's watch time lives.
How often should Insurance Agents post AI-generated video?+
About 2x a week, roughly 9 posts a month. If every post were a full workflow render at the recommended workflows' real cost, that's about 3564-16200 credits a month — mixing in real footage or lighter one-tap templates brings that down.
Is a real claim story better than a general coverage overview?+
Yes — a single specific, emotionally real claim story consistently outperforms a general coverage overview because it demonstrates the payoff rather than describing the policy in the abstract.
How do I get a client to share their claim story?+
Ask at the moment of a successful claim resolution, when the client's relief and goodwill toward the agent are highest, and always get explicit written consent for the specific use.
Best platforms for insurance agents
Related audiences
Build it with
Make insurance agents content inside Versely
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