Internal comms is the only channel where the audience is guaranteed and the attention is not, so the format has to compete with everything else on an employee's screen — short, specific and honest about what is changing, rather than a newsletter read aloud.
Important changes get announced in a long all-staff email most people skim and nobody rereads, so the version that actually spreads is the one reconstructed second-hand in team chats by people guessing.
Aspect ratio
1:1
Posting cadence
1x / week
Monthly credit budget
624-1584 cr
Starter workflow
Kling 3 Turbo Image to Video
What to film vs. what to generate
Film it yourself
- –A leader answering the question everyone is actually asking
- –A team explaining a change in their own words
- –A short site or department tour for distributed staff
Generate with Versely
- –An animated explainer of a policy or systems change
- –A narrated summary of the quarterly update for people who missed the call
- –A short piece recognising a team's work for the internal channel
Workflows built for this
Real Versely recipes that fit internal communications teams — full scene-by-scene prompts, voiceover and reference images you can clone and swap in your own subject.
Digestive System Explainer
Kid-friendly animated science reel — a boy bites into a cheeseburger and the camera follows the food through his whole digestive system: crushing teeth, saliva, the esophagus, a churning stomach, the twisty small intestine where glowing nutrients soak into the blood, the large intestine, and a cheeky thumbs-up outro. ~45s vertical explainer with narration.
11 scenes · 0:44 · 396 credits · 9:16
PodcastPodcast with me
Host invites guests on his podcast and talks about the future and Artificial Intelligence.
4 scenes · NaN:NaN · 156 credits · 9:16
Frequently asked questions
Which Versely workflow fits Internal Communications Teams best?+
"Digestive System Explainer" is a close match — it's built for 9:16 at 396 credits on Kling 3 Turbo Image to Video, and every prompt, voiceover line and reference image is editable before you render your own version.
What aspect ratio should Internal Communications Teams use for AI video?+
1:1 — square crops cleanly across LinkedIn, Facebook and Instagram feed placements without letterboxing.
How often should Internal Communications Teams post AI-generated video?+
About 1x a week, roughly 4 posts a month. If every post were a full workflow render at the recommended workflows' real cost, that's about 624-1584 credits a month — mixing in real footage or lighter one-tap templates brings that down.
Does internal video need to be as polished as external?+
Less polished and more direct. High production values signal marketing to an internal audience, which is the opposite of what a change announcement needs — clarity and a recognisable face do more than a colour grade.
How long should an internal update video be?+
Under two minutes for a change announcement, and it should say what is changing within the first fifteen seconds. Employees watching between meetings will not wait through context to reach the news.
Best platforms for internal communications teams
Related audiences
Build it with
Make internal communications teams content inside Versely
The all-in-one AI studio for creators. 60+ models for video, image, voice, music and lipsync in a single app.