App marketing has two very different video jobs — the ad that earns the tap and the store preview that closes the install — and the preview is the one most teams neglect despite it sitting at the last step before conversion.
Teams pour creative effort into acquisition ads, then send that expensive traffic to a store listing carrying a stale preview from two releases ago, so the install rate quietly caps everything spent upstream.
Aspect ratio
9:16
Posting cadence
5x / week
Monthly credit budget
9922-24200 cr
Starter workflow
VEO 3.1 Fast I2V
What to film vs. what to generate
Film it yourself
- –A screen recording of the real app on a real device
- –A user's first thirty seconds in the app, unrehearsed
- –The single feature reviewers keep mentioning, demonstrated properly
Generate with Versely
- –Several ad hooks testing different value propositions
- –An animated explainer of what the app replaces in someone's day
- –A short piece aimed at one specific use case or segment
Workflows built for this
Real Versely recipes that fit mobile app marketers — full scene-by-scene prompts, voiceover and reference images you can clone and swap in your own subject.
Primo Protein vs Other Brand
Pixar-style 3D comparison ad — the confident PRIMO PROTEIN pouch faces off against the tired old rival brand's tub across 11 talking clips: pasture vs dusty pantry, herb garden vs toxic lab, clean American lab vs grimy factory, chocolate-milkshake CTA vs "wet sand." ~40s vertical reel with native character voices.
11 scenes · 1:28 · 1100 credits · 9:16
TrendingAlignPro — Posture Corrector Ad
A 15-scene 9:16 product ad in warm 3D Pixar/Disney style — Jake suffers office-hunch back pain, then transforms with the AlignPro posture corrector. Pain → relief → confident walk → end card. PRODUCTION: short 3-4s clips; voiceover is TTS'd separately and mixed over the stitched cut (video prompts contain NO spoken dialogue); word-level white captions; hook title card over the first 3s.
15 scenes · 0:58 · 451 credits · 9:16
Frequently asked questions
Which Versely workflow fits Mobile App Marketers best?+
"Primo Protein vs Other Brand" is a close match — it's built for 9:16 at 1100 credits on VEO 3.1 Fast I2V, and every prompt, voiceover line and reference image is editable before you render your own version.
What aspect ratio should Mobile App Marketers use for AI video?+
9:16 — vertical is the default for TikTok, Instagram Reels and YouTube Shorts, where most of this audience's watch time lives.
How often should Mobile App Marketers post AI-generated video?+
About 5x a week, roughly 22 posts a month. If every post were a full workflow render at the recommended workflows' real cost, that's about 9922-24200 credits a month — mixing in real footage or lighter one-tap templates brings that down.
Should a store preview use real app footage?+
Yes — app stores expect the preview to represent the actual app, and a stylised film that doesn't match what a user sees on first launch damages both the review score and your chances in review itself.
How often should acquisition creative be refreshed?+
Before it fatigues, which on paid social happens sooner than most plans assume. Keep a queue of untested hooks so a refresh is a swap rather than an emergency production cycle.
Best platforms for mobile app marketers
Related audiences
Build it with
Make mobile app marketers content inside Versely
The all-in-one AI studio for creators. 60+ models for video, image, voice, music and lipsync in a single app.