A media buyer is not short of placements; they are short of distinct openings that survive a 1.7-second skip, so the job is producing enough honest variants that a test has a chance of finding a winner rather than repeating last week's winner until it fatigues.
Buyers inherit one hero cut from brand and are asked to scale it across audiences, which is how a single opening becomes the entire plan and creative fatigue shows up as a CPM problem.
Aspect ratio
9:16
Posting cadence
7x / week
Monthly credit budget
900-5280 cr
Starter workflow
Vidu Q3 Image to Video
What to film vs. what to generate
Film it yourself
- –The product in a real hand, three different first lines
- –A customer objection answered on camera
- –A silent autoplay cut with the claim on screen
Generate with Versely
- –A hook pack of six openings from one brief
- –UGC-style variants with the same SKU still
- –Captioned cuts of the same take in two styles
Workflows built for this
Real Versely recipes that fit paid social buyers — full scene-by-scene prompts, voiceover and reference images you can clone and swap in your own subject.
Plush Lipstick Influencer Review
Sara the influencer reviews the Plush Baby Pink Lipstick in 3 scenes: greeting, product review with features, and promo code CTA. Consistent voiceover narration throughout.
3 scenes · 0:24 · 30 credits · 9:16
TrendingPrimo Protein vs Other Brand
Pixar-style 3D comparison ad — the confident PRIMO PROTEIN pouch faces off against the tired old rival brand's tub across 11 talking clips: pasture vs dusty pantry, herb garden vs toxic lab, clean American lab vs grimy factory, chocolate-milkshake CTA vs "wet sand." ~40s vertical reel with native character voices.
11 scenes · 1:28 · 176 credits · 9:16
Frequently asked questions
Which Versely workflow fits Paid Social Buyers best?+
"Plush Lipstick Influencer Review" is a close match — it's built for 9:16 at 30 credits on Vidu Q3 Image to Video, and every prompt, voiceover line and reference image is editable before you render your own version.
What aspect ratio should Paid Social Buyers use for AI video?+
9:16 — vertical is the default for TikTok, Instagram Reels and YouTube Shorts, where most of this audience's watch time lives.
How often should Paid Social Buyers post AI-generated video?+
About 7x a week, roughly 30 posts a month. If every post were a full workflow render at the recommended workflows' real cost, that's about 900-5280 credits a month — mixing in real footage or lighter one-tap templates brings that down.
Is this the same job as a performance marketing agency?+
No — an agency is selling a service line; a paid-social buyer is inside one brand's ad account and needs variants this week, not a retainer pitch. The content has to drop into existing campaigns without a new production vendor.
How many openings should a test start with?+
Enough that one failure does not end the test — a pack of distinct first seconds, not six colour grades of the same sentence. Fatigue is the reason to refresh the opening, not the reason to rebuild the whole ad.
Best platforms for paid social buyers
Related audiences
Build it with
Make paid social buyers content inside Versely
The all-in-one AI studio for creators. 60+ models for video, image, voice, music and lipsync, in your browser or on your phone.
Free on the web and on iPhone, one account.
Guides
SDH on paid social is a mute brief
Paid social is already watched muted. Write [music] and [door] only when the sound is the joke. Full SDH is a course and long-form job.
UGC rights that survive paid ads
Paid ads need an explicit paid-media grant. Organic-only language does not survive the ads manager.
DYNAMIC captions on paid are a test
BASIC is the paid default. DYNAMIC costs 2× and is a variant, not the master. Keep a BASIC control.
A boost is not a dark post
A boost pays to extend a public Page post. A dark post is unpublished and never appears on the page. Same ads manager, opposite objects.