HeyGen avatar price 2026: plans
HeyGen pricing 8 Oct 2026: Creator $29/mo (600 credits), Pro from $49, Business $149 + $20/seat. Avatar IV burns 16-31 credits a minute, Avatar V 48.
HeyGen's plans on 8 October 2026: Creator is $29 a month ($24 billed annually) with 600 credits, Pro starts at $49 with 1,000, and Business is $149 for the first seat plus $20 per extra seat with 1,500. The avatar price is the credit burn: Avatar IV costs 16 to 31 credits a minute and Avatar V costs 48, so 600 credits is about 12 minutes of Avatar V.
It is not "unlimited talking heads for $29." Recheck heygen.com/pricing before you send a quote. The plan ladder is below, and the credit table that sets the real price follows it.
This page is the bill. The alternatives map stays at HeyGen alternatives 2026. Talking-photo lipsync is a different product from a HeyGen digital twin. Do not buy a twin seat for a one-still UGC ad.
Plan prices from HeyGen's public page (8 Oct 2026)
Read from heygen.com/pricing on 8 October 2026. The prices match the 19 September read this page was first written from. Annual billing is cheaper on Creator. Pro and Business scale credits, not a different editor.
| Plan | Monthly | Annual (effective / mo) | Credits / month | Video cap | Export |
|---|---|---|---|---|---|
| Free | $0 | $0 | none listed | 3 videos a month, up to 1 minute each | Standard processing, access to Avatar IV, 500+ stock avatars, 1 custom video avatar |
| Creator | $29 | $24 | 600 | 30 minutes | 1080p, fast processing, unlimited photo avatars, watermark removal, voice cloning, 175+ languages |
| Pro | $49 starting | listed cheaper on annual | 1,000 starting | 30 minutes | 4K, quicker processing. Tiers scale credits up to 100,000 / mo at $4,300 |
| Business | $149 first seat | listed cheaper on annual | 1,500 | 60 minutes | 4K, 5 custom video avatars, 2x the concurrency of Pro, +$20 per extra seat |
| Enterprise | Contact sales | custom | custom | no max | 10+ custom video avatars, fastest processing |
HeyGen's own FAQ on that page:
- Free is up to three videos a month. HeyGen's help centre says "1-3 free videos, depending on your region".
- Credits are the single currency for video and asset creation. Burn depends on the feature, model and duration.
- Monthly unused credits roll over for one extra month. Annual credits accumulate until the annual renewal. If you cancel and drop to Free, leftover credits do not carry over.
- Business can buy one-time credit packs or turn on auto-reload. Creator and Pro buy more credits by upgrading.
- Pro tiers share features. Only the monthly credit allocation changes.
HeyGen's credit-based pricing explainer lists the add-ons: extra Video Avatar slots at $29 a month or $300 a year, LiveAvatar slots at $49 a month, and Business credit top-ups at $0.05 per credit in blocks of 100 for $5. Those are not part of the Creator sticker. If the client needs a sixth custom twin, you are off the $29 story.
Credits per minute are the real avatar price
The $29 is the door. The avatar price is credits per minute of the engine you pick.
This table is HeyGen's own, from its help article How to use credits on HeyGen, read on 8 October 2026. The right-hand column is our arithmetic on the 600 credits in a Creator month.
| What you run | Credits per minute | 600 credits buys |
|---|---|---|
| Avatar III, Video Look | 4 | about 150 minutes |
| Avatar III, Photo Look | 7 | about 85 minutes |
| Avatar IV, Photo Look | 16 | about 37 minutes |
| Avatar IV, Video Look | 31 | about 19 minutes |
| Avatar V (Photo Look or Video Look) | 48 | about 12 minutes |
| Video Agent, Standard | 40 | 15 minutes |
| Video Agent, Seedance mode | 120 | 5 minutes |
| Video translation without lip-sync | 4 | about 150 minutes |
| Video translation with lip-sync, Speed | 6 | about 100 minutes |
| Video translation with lip-sync, Precision | 10 | about 60 minutes |
HeyGen adds that "credit usage may vary based on the feature, model, duration, or generation type selected." Other rows in the same help article include Custom Expressive Motion on Avatar IV at 40 credits a minute and image generation at 2 credits per image.
Earlier versions of this page, and several third-party price guides, quote Avatar IV at 20 credits a minute and Avatar III at 3. Those figures do not match HeyGen's current help-centre table, which splits each engine into a Photo Look rate and a Video Look rate. Use the table above, and check the live one in your account before you freeze a number into a statement of work.
Photo avatars are listed as unlimited on Creator and Pro on the pricing page. That describes how many photo avatars you can have. HeyGen's credit table bills a Photo Look per minute like any other look, so unlimited photo avatars is not unlimited minutes.
What a 600-credit Creator month actually holds
A Creator month is 600 credits, 1080p, a 30-minute cap, unlimited photo avatars, voice cloning and 175+ languages. It is a solo-presenter kit, not an agency seat.
Worked examples on the rates above, over a four-week month (check the live table):
- Two 60-second Avatar IV explainers a week on a Photo Look: 32 credits a week, about 130 a month. Fits, with room for a dub.
- The same two explainers on a Video Look: 62 credits a week, about 250 a month. Still fits, but a Precision dub on each takes a further 20 credits a week.
- A weekly 3-minute Avatar V presenter: 144 credits a week, 576 a month. That is almost the whole Creator pool for one job.
- One 10-minute Avatar IV course module a week on a Video Look: 310 credits a week. Creator is empty by the second module. That is a Pro conversation.
The mistake is quoting Creator as "unlimited avatar video" because the marketing line says unlimited photo avatars. The number of avatars and the minutes you can render are different meters, and the help article is explicit that burn varies by feature, model and duration.
If the client needs 4K, proofread translation scripts, or a pool above 1,000 credits, you are on Pro. If they need five named twins and a 60-minute cap, you are on Business. Do not stretch Creator to cover those.
Twin seat versus talking-photo on Versely
HeyGen is the right bill when the product is a recurring presenter: same face, new script, many languages, a team that already lives in that editor. The HeyGen Avatar V5 digital twin row exists on Versely for teams that want that engine inside a mixed catalog instead of a second login.
It is the wrong bill when:
- The ad is a handheld UGC body, not a desk twin. That is UGC video, not Avatar IV.
- The shot is one still that has to talk once. Talking-photo or lipsync is cheaper than a custom twin slot. See the best AI avatar generators by job.
- You also need captions, music and a 30-second generate in the same afternoon. Pay the twin for the twin. Burn mute text with the AI caption generator. Do not rent HeyGen as a caption tool.
Versely credits are a different meter. There is no honest "HeyGen $29 equals N Versely credits" line. Quote the twin job in HeyGen minutes, or quote the Versely row, not both mashed into one fake dollar.
Sign up at https://app.versely.studio/signup when the week is mixed models plus captions, or when the twin is one named row rather than the whole studio.
FAQ
How much does a HeyGen avatar cost per month?
On 8 October 2026, Creator is $29/month ($24 billed annually) with 600 credits. Pro starts at $49/month with 1,000 credits. Business is $149/month plus $20 per extra seat with 1,500 credits. Extra custom video avatar slots are a paid add-on at $29 a month or $300 a year. Recheck heygen.com/pricing.
How many minutes of Avatar IV do I get on Creator?
HeyGen's help-centre table puts Avatar IV at 16 credits a minute for a Photo Look and 31 for a Video Look, so 600 credits is about 37 or 19 minutes if you spend the pool on nothing else. Avatar V is 48 credits a minute, about 12 minutes. Avatar III is 7 and 4. The live credit table in the account wins over this paragraph.
How much does HeyGen lip sync cost?
HeyGen's video translation with lip-sync is 6 credits a minute in Speed mode and 10 in Precision mode. Translation without lip-sync is 4 credits a minute. The monthly fee is the plan you hold: $29 for Creator, from $49 for Pro. Do not treat dubbing as free; it comes out of the same credit pool as the avatar minutes.
Is HeyGen free?
There is a free plan with up to three videos a month, each up to a minute, plus 500+ stock avatars and one custom video avatar. It has no monthly credit pool listed. Watermark removal starts on Creator.
Is HeyGen cheaper than a talking-photo lipsync row?
For a recurring named presenter with dubbing, HeyGen's seat is often the simpler bill. For a one-still ad, photo avatars or a lipsync pass are a different product and usually a smaller burn. Pick the shot first. The HeyGen alternatives page is the stack map, not this price list.