Captions on LinkedIn native video
LinkedIn autoplays muted. Burn-in still wins in the feed. 1:1 and 4:5 sit in a different chrome than 9:16.
7 min read
YouTube long-form wants a sidecar
Watch-page YouTube wants a closed-caption track. Ads still want burn-in. Do not ship one object for both rooms.
7 min read
Evergreen vs trend is a calendar split
Evergreen and trend are two calendar rows, not two prompt styles. They expire on different clocks and use different scoreboards.
6 min read
FTC, NY, and Article 50 are three labels
Paid endorsement, NY synthetic performer, and EU Article 50 are three duties. One badge does not clear the other two.
8 min read
Hold rate is not completion rate
Hold rate is the slope after the hook. Completion rate is who reached the last frame. One diagnoses; the other scores.
6 min read
Home timeline is not public views
Home Timeline impressions are the X meter that can pay. Public views mix Search, replies, and profile. Do not paste them as one.
6 min read
Hook rate is not click-through rate
Hook rate is who stayed through the open. CTR is who clicked a thumbnail. Feeds score the first; browse and ads score the second.
7 min read
Repurposing is not a new generate
Repurposing is new assets from one source. A new generate is a new source. Re-uploading the same MP4 is neither.
6 min read
A rewatch is not a new viewer
A rewatch is the same person looping the file. Minutes rise. Unique viewers do not. Read a curve past 100% as replays.
6 min read
RPM is not the same as CPM
RPM is what the creator received per thousand. CPM is what the advertiser paid. Different piles, different cuts, different reports.
6 min read
End screens steal the caption zone
YouTube end screens cover the last seconds. Captions in that band get stolen. Yield the type or raise it.
6 min read
Saves are bookmarks, not purchases
A save is a bookmark. The viewer parked the file. They did not buy, click, or follow unless a second event says so.
7 min read
AI image, October 2026: GPT Image 2.5 arrives
October 2026 stills letter: GPT Image 2.5 Flare and Sunburst, Hy Image 3.5 Preview, Qwen-Image-2.1's research licence, Imagen 4's exit, what to run.
8 min read
AI video in October 2026: the Sora API is gone
The October 2026 video letter: Sora's API returns 410, Omni 1.1 Flash replaces the preview ID, Wan 3.0 is formal, FLUX 3 adds 4K. Which row to run now.
10 min read
AI voice and music in October 2026: Suno v6
October 2026 audio letter: Suno v6 replaces v5, Gemini 3.8 TTS gets 2,000+ voices, Lyria 3.5 and ElevenMusic v2.5 land. What's on Versely, what's closest.
9 min read
Swipe-away is the first-second miss
A swipe-away is a skip in the first second. After YouTube’s first-frame rule it can still write a public view.
6 min read
Threads video is not a Reels master
A Reel is not a Threads master. Chrome, caption length, and conversation sit in different places. Re-export the cut.
6 min read
YouTube’s Veo in Shorts is not a studio
Veo inside Shorts is a generate surface. It is not captions, not a catalog, not a second family. Keep Veo. Do not live in the Remix button.
7 min read
Brand-kit type vs a caption preset
Kit hex and font bind on captions; 45 CSS presets are the drawing. Map the kit onto one family. Override for contrast, not for taste.
7 min read
Top captions vs bottom captions
Bottom hits TikTok and Reels chrome; top can hit the username. Test both on a phone. Default bottom is a collision, not a spec.
6 min read
A caption preview is not the burn
Studio CSS preview is not the VEED burn. You still export the MP4. Pixels in the file are what the feed shows.
7 min read
Caption after lipsync, not before
A mouth pass rewrites timing. Burn captions last, on the lipsynced file, or the words will lead or trail the mouth.
6 min read
Captions are not the CTA card
Speech type is a transcript. A CTA card is an ask. An end screen is a last-seconds overlay. Do not make the caption do all three.
6 min read
Captions on faceless product demos
No face; type is the presenter. BASIC for the demo body, DYNAMIC only if a spoken hook still reads on mute.
6 min read