Roofing carries more consumer suspicion than almost any trade, largely because nobody can see the product they bought, so the highest-converting content is transparency — drone footage of the actual damage, narrated, showing the homeowner exactly what you found and why it matters.
Roofers post finished-roof photos that are meaningless to a homeowner who cannot evaluate shingle work, while the thing that would win the job — proof you looked properly and explained honestly — never gets recorded.
Aspect ratio
9:16
Posting cadence
3x / week
Monthly credit budget
7605-14300 cr
Starter workflow
Vidu Q3 Image to Video
What to film vs. what to generate
Film it yourself
- –A drone inspection with the damage narrated on screen
- –A tear-off revealing what was hidden under the old layer
- –The crew explaining the underlayment being installed
Generate with Versely
- –An animated explainer on how water actually gets in
- –A narrated guide to what an insurance claim involves
- –A comparison of a repair and a full replacement for one situation
Workflows built for this
Real Versely recipes that fit roofers — full scene-by-scene prompts, voiceover and reference images you can clone and swap in your own subject.
NoseFresh — Nasal Strips Ad
Warm Pixar/Disney-style problem-solution product ad — Mark is worn down by a blocked, stuffy nose: struggling at his desk, snoring through restless nights, waking up drained. One NoseFresh strip later, his airways open (with satisfying inside-the-nose before/after cutaways) and every earlier scene gets its glow-up callback. 15 clips, ~60s vertical reel with calm narrator voiceover.
15 scenes · 1:15 · 585 credits · 9:16
TrendingPrimo Protein vs Other Brand
Pixar-style 3D comparison ad — the confident PRIMO PROTEIN pouch faces off against the tired old rival brand's tub across 11 talking clips: pasture vs dusty pantry, herb garden vs toxic lab, clean American lab vs grimy factory, chocolate-milkshake CTA vs "wet sand." ~40s vertical reel with native character voices.
11 scenes · 1:28 · 1100 credits · 9:16
Frequently asked questions
Which Versely workflow fits Roofers best?+
"NoseFresh — Nasal Strips Ad" is a close match — it's built for 9:16 at 585 credits on Vidu Q3 Image to Video, and every prompt, voiceover line and reference image is editable before you render your own version.
What aspect ratio should Roofers use for AI video?+
9:16 — vertical is the default for TikTok, Instagram Reels and YouTube Shorts, where most of this audience's watch time lives.
How often should Roofers post AI-generated video?+
About 3x a week, roughly 13 posts a month. If every post were a full workflow render at the recommended workflows' real cost, that's about 7605-14300 credits a month — mixing in real footage or lighter one-tap templates brings that down.
Is storm-response content worth producing?+
It converts extremely well in the days after weather, but stay factual — several regions regulate storm-chasing and insurance-related solicitation, so check local rules before building a campaign around a damage event.
What should we say about insurance claims?+
Explain the process generally and stop short of advising on a specific policy — describing how claims typically work is fine, while assessing coverage or negotiating on a homeowner's behalf may require a licence.
Best platforms for roofers
Related audiences
Build it with
Make roofers content inside Versely
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