An agency's economics depend on producing for many brands from one team, so the win is a small library of formats re-skinned per client — same structure, different references, voice and palette — rather than inventing a new concept every month for every account.
Retainers are priced on a fixed number of posts, then the team spends its margin on bespoke ideation for each client, so profitability falls with every account added instead of improving with scale.
Aspect ratio
9:16
Posting cadence
7x / week
Monthly credit budget
1800-12150 cr
Starter workflow
Kling Video V3 Pro Image to Video
What to film vs. what to generate
Film it yourself
- –A quarterly capture day banking b-roll for the whole roster
- –A client's team filmed answering their customers' most common question
- –Behind-the-scenes footage that doubles as the agency's own proof
Generate with Versely
- –One format re-skinned across three clients with locked brand references
- –A spec concept for a prospect, rendered before the pitch meeting
- –A monthly trend format produced for the entire roster in one session
Workflows built for this
Real Versely recipes that fit social media agencies — full scene-by-scene prompts, voiceover and reference images you can clone and swap in your own subject.
Morning Matcha Routine
UGC-style wellness reel — a clean-girl creator walks through her actual morning matcha ritual, then cuts to a cozy animated hero shot of the finished iced latte.
3 scenes · 0:24 · 405 credits · 9:16
UGC & ReviewsViral Panel & Reaction Reel
A 4-scene viral hook video. Scene 1-2: A professional panel expert discusses her before/after results with a product, denying she's gatekeeping. Scene 3-4: An influencer films a selfie-POV reaction, holding the product and confirming the expert's claims.
4 scenes · NaN:NaN · 60 credits · 9:16
One-tap templates that fit
Upload a photo, get a finished video — no prompt writing required.
Frequently asked questions
Which Versely workflow fits Social Media Agencies best?+
"Morning Matcha Routine" is a close match — it's built for 9:16 at 405 credits on Kling Video V3 Pro Image to Video, and every prompt, voiceover line and reference image is editable before you render your own version.
What aspect ratio should Social Media Agencies use for AI video?+
9:16 — vertical is the default for TikTok, Instagram Reels and YouTube Shorts, where most of this audience's watch time lives.
How often should Social Media Agencies post AI-generated video?+
About 7x a week, roughly 30 posts a month. If every post were a full workflow render at the recommended workflows' real cost, that's about 1800-12150 credits a month — mixing in real footage or lighter one-tap templates brings that down.
Is there a one-tap Versely template Social Media Agencies can use?+
Yes — Mugshot fits this format. It costs about 26 credits and needs your photo to generate.
How do you stop clients' feeds looking like each other?+
Lock the references per client — the same character images, palette, typeface and voice on every render. The format can repeat across accounts; the world it is rendered in cannot, and that is what a viewer actually recognises.
Is spec work worth producing before a pitch?+
A single rendered concept in the prospect's own brand does more in a pitch than a deck of case studies, and it now costs a render rather than a shoot — which is precisely why prospects have started expecting it.
Best platforms for social media agencies
Related audiences
Build it with
Make social media agencies content inside Versely
The all-in-one AI studio for creators. 60+ models for video, image, voice, music and lipsync in a single app.