Most inboxes will not autoplay video, so the asset's real job in email is a still frame compelling enough to earn the click, with the full video waiting on the landing page where it can actually be watched, measured and converted against.
Teams embed a video, see the open rate unchanged, and conclude video doesn't work in email — when the metric that moved was click-to-conversion on the destination page, which nobody attributed back to the campaign that sent the traffic.
Aspect ratio
1:1
Posting cadence
2x / week
Monthly credit budget
2871-4185 cr
Starter workflow
Vidu Q3 Image to Video
What to film vs. what to generate
Film it yourself
- –A founder's short welcome message for the first email in a sequence
- –Product-in-use footage for the landing page a campaign points to
- –A customer speaking, recorded for a re-engagement send
Generate with Versely
- –An animated explainer for the landing page behind a nurture email
- –A short product story for a launch send
- –A win-back piece aimed at a lapsed-subscriber segment
Workflows built for this
Real Versely recipes that fit email marketing teams — full scene-by-scene prompts, voiceover and reference images you can clone and swap in your own subject.
NoseFresh — Nasal Strips Ad
Warm Pixar/Disney-style problem-solution product ad — Mark is worn down by a blocked, stuffy nose: struggling at his desk, snoring through restless nights, waking up drained. One NoseFresh strip later, his airways open (with satisfying inside-the-nose before/after cutaways) and every earlier scene gets its glow-up callback. 15 clips, ~60s vertical reel with calm narrator voiceover.
15 scenes · 1:15 · 465 credits · 9:16
Animation & ExplainersDigestive System Explainer
Kid-friendly animated science reel — a boy bites into a cheeseburger and the camera follows the food through his whole digestive system: crushing teeth, saliva, the esophagus, a churning stomach, the twisty small intestine where glowing nutrients soak into the blood, the large intestine, and a cheeky thumbs-up outro. ~45s vertical explainer with narration.
11 scenes · 0:44 · 319 credits · 9:16
Frequently asked questions
Which Versely workflow fits Email Marketing Teams best?+
"NoseFresh — Nasal Strips Ad" is a close match — it's built for 9:16 at 465 credits on Vidu Q3 Image to Video, and every prompt, voiceover line and reference image is editable before you render your own version.
What aspect ratio should Email Marketing Teams use for AI video?+
1:1 — square crops cleanly across LinkedIn, Facebook and Instagram feed placements without letterboxing.
How often should Email Marketing Teams post AI-generated video?+
About 2x a week, roughly 9 posts a month. If every post were a full workflow render at the recommended workflows' real cost, that's about 2871-4185 credits a month — mixing in real footage or lighter one-tap templates brings that down.
Can you embed a playable video directly in an email?+
Not reliably — support varies by client and a broken embed costs more than the play would have gained. Use a still with a clear play affordance linking out, and keep the video where it can be measured properly.
Where does video actually change email performance?+
After the click. The email earns the visit; the video on the landing page earns the conversion — so judge it against page conversion rate rather than open rate, which it was never going to move.
Best platforms for email marketing teams
Related audiences
Build it with
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