How to Make Videos Without a Product Sample

Use it when: Nothing visual of the product exists yet.

1. 01Write the product as a physical description: material, finish, size relative to a hand, label layout, colour. Vagueness here becomes a different product in every clip.
2. 02Generate the still on a plain background first. A clean isolated object is reusable; an object generated inside a scene is locked to that scene.
3. 03Fix the label. Generated packaging text is unreliable, so treat readable branding as something you place afterwards rather than something you prompt for.
4. 04Save the approved still as the reference asset. Everything downstream — clips, thumbnails, variants — starts from this one file.

Run it here

Use it when: You have exactly one usable image and need a set of clips from it.

1. 01Clean the source: cut it out of its background, straighten it, and upscale it before it becomes an input to anything else.
2. 02Register it as a reference asset so every generation is anchored to the same object rather than a fresh interpretation.
3. 03Generate the scenes around the object — hands, surfaces, environments — rather than regenerating the object into each scene.
4. 04Review for drift across the set. When the label, proportion or colour changes between clips, the campaign reads as several different products.

Run it here

Use it when: The product is digital, unphotogenic, or genuinely unavailable — and the change it causes is more interesting than the thing itself.

1. 01Structure the video as before and after, with the product appearing only at the turn. Two thirds of the runtime never shows it.
2. 02Make the "before" specific. A generic frustration is skippable; a precise one is the whole hook.
3. 03Show the product once, clearly, at the moment of change — one clean beat is worth more than product footage throughout.
4. 04End on the changed state rather than on packaging, which is what the viewer is actually buying.

Run it here