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    Free CPM Calculator

    CPM, CPV, CPC and RPM are all the same equation with a different unit: money equals rate times volume, per 1,000 for CPM and RPM, per one for CPV and CPC. Pick the metric, choose what to solve for, fill in the other two. A second panel turns a CPM buy into an effective cost per view or per click using your own view rate and click-through rate, so you can compare a CPM quote with a CPV offer. Definitions follow Google Ads and YouTube Help.

    • Looks paidActually free
    • No uploadRuns on your device
    • No accountNothing to sign up for
    • No watermarkYour file, untouched

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    Free to use, with no account, no usage limit and no watermark, because the work runs on your device rather than on our servers.

    This is not a promise about how carefully we handle your upload. There is no upload. The file you choose is read into memory by your own browser, processed there, and handed back as a download — the tool has no server component and makes no network request with your data.

    • Nothing is stored. We never receive the file, so there is no copy to retain, no retention period to disclose, and nothing to delete on request.
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    How it works

    1. 1. Pick a metric

      CPM for impressions, CPV for views, CPC for clicks, RPM for creator revenue per 1,000 views.

    2. 2. Choose the unknown

      Solve for the rate, the total cost or revenue, or the volume. Enter the other two; 250k and 1.2M work.

    3. 3. Compare buying models

      Add your view rate or click-through rate to see what a CPM buy costs per view or click, or what a CPV offer costs per 1,000 impressions.

    Questions

    How do you calculate CPM?

    CPM is cost divided by impressions, times 1,000. $500 for 100,000 impressions is a $5 CPM. To find cost, multiply CPM by impressions and divide by 1,000; to find impressions, divide cost by CPM and multiply by 1,000.

    What is the difference between CPM and CPV?

    CPM charges per 1,000 impressions, whether or not anyone watches. CPV charges only for a counted view. On Google Ads a view is 30 seconds of an in-stream ad (or all of it if shorter) or an interaction; 10 seconds or a thumbnail click for in-feed ads; 10 seconds or a call-to-action click for Shorts ads. A CPM buy costs CPM ÷ (1,000 × view rate) per view.

    What is the difference between RPM and CPM?

    CPM is what the advertiser pays per 1,000 ad impressions, before any split. YouTube RPM is what the creator receives per 1,000 views after YouTube's share, and it includes views that showed no ad. YouTube Help treats them as separate numbers, so do not plan income from a CPM.

    What is a good CPM?

    There is no official figure. Rates change with country, audience, season, format and auction, and platforms do not publish a typical CPM, so this tool shows none. Use your own campaign history or a quote.

    Is anything uploaded?

    No. The calculator is plain arithmetic in your browser and nothing you type leaves the page.

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