More free calculator tools
Same quality bar. Still free. Still no upload.
Part of free Instagram tools, free TikTok tools, free YouTube tools, free LinkedIn tools and free X tools.
Your files never leave your device
Free to use, with no account, no usage limit and no watermark, because the work runs on your device rather than on our servers.
This is not a promise about how carefully we handle your upload. There is no upload. The file you choose is read into memory by your own browser, processed there, and handed back as a download — the tool has no server component and makes no network request with your data.
- Nothing is stored. We never receive the file, so there is no copy to retain, no retention period to disclose, and nothing to delete on request.
- Nothing is transmitted. No upload endpoint, no analytics payload carrying file contents, no third-party processor.
- You can verify it. Load this page, disconnect from the internet, and use the tool. It still works, because everything it needs is already on your machine.
- Nothing persists after you close the tab. Files are held in page memory only — not in local storage, not in a cache, not in a database.
A note on wording, because it matters: we do not describe these tools as “encrypted.” Encryption protects data that travels to somebody else's computer. Your file does not travel, so there is nothing to encrypt and nothing to intercept — which is a stronger guarantee than encryption, not a weaker one. The page itself is served over HTTPS like the rest of the site.
This makes the tools safe for material you are contractually barred from uploading to third-party services — client footage under NDA, unreleased campaign assets, anything covered by a confidentiality clause.
How it works
1. Pick a metric
CPM for impressions, CPV for views, CPC for clicks, RPM for creator revenue per 1,000 views.
2. Choose the unknown
Solve for the rate, the total cost or revenue, or the volume. Enter the other two; 250k and 1.2M work.
3. Compare buying models
Add your view rate or click-through rate to see what a CPM buy costs per view or click, or what a CPV offer costs per 1,000 impressions.
Questions
How do you calculate CPM?
CPM is cost divided by impressions, times 1,000. $500 for 100,000 impressions is a $5 CPM. To find cost, multiply CPM by impressions and divide by 1,000; to find impressions, divide cost by CPM and multiply by 1,000.
What is the difference between CPM and CPV?
CPM charges per 1,000 impressions, whether or not anyone watches. CPV charges only for a counted view. On Google Ads a view is 30 seconds of an in-stream ad (or all of it if shorter) or an interaction; 10 seconds or a thumbnail click for in-feed ads; 10 seconds or a call-to-action click for Shorts ads. A CPM buy costs CPM ÷ (1,000 × view rate) per view.
What is the difference between RPM and CPM?
CPM is what the advertiser pays per 1,000 ad impressions, before any split. YouTube RPM is what the creator receives per 1,000 views after YouTube's share, and it includes views that showed no ad. YouTube Help treats them as separate numbers, so do not plan income from a CPM.
What is a good CPM?
There is no official figure. Rates change with country, audience, season, format and auction, and platforms do not publish a typical CPM, so this tool shows none. Use your own campaign history or a quote.
Is anything uploaded?
No. The calculator is plain arithmetic in your browser and nothing you type leaves the page.
Related tools
Stay in the same job cluster. Free tools stay on-device; paid tools are labelled as such.
These rearrange files. Versely makes new ones.
Everything on this page works on a file you already have, which is why it costs nothing. Generating something that did not exist (video from a prompt, a voice, a score) runs a model, and that costs credits.