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    Free Engagement Rate Calculator

    Engagement rate is interactions divided by something, and the something changes the answer. Pick a platform, pick followers, reach or views, and tick which interactions count. Enter one post or paste a column of posts from a spreadsheet to get the average, with each formula spelled out. LinkedIn and X define their own rate by impressions, and the tool follows them. The only comparison figure shown is a labelled median from a named 2026 study; no platform publishes a good engagement rate.

    • Looks paidActually free
    • No uploadRuns on your device
    • No accountNothing to sign up for
    • No watermarkYour file, untouched

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    Part of free Instagram tools, free TikTok tools, free YouTube tools, free LinkedIn tools and free X tools.

    Your files never leave your device

    Free to use, with no account, no usage limit and no watermark, because the work runs on your device rather than on our servers.

    This is not a promise about how carefully we handle your upload. There is no upload. The file you choose is read into memory by your own browser, processed there, and handed back as a download — the tool has no server component and makes no network request with your data.

    • Nothing is stored. We never receive the file, so there is no copy to retain, no retention period to disclose, and nothing to delete on request.
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    • You can verify it. Load this page, disconnect from the internet, and use the tool. It still works, because everything it needs is already on your machine.
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    This makes the tools safe for material you are contractually barred from uploading to third-party services — client footage under NDA, unreleased campaign assets, anything covered by a confidentiality clause.

    How it works

    1. 1. Pick platform and formula

      Instagram, TikTok, YouTube, LinkedIn or X, then divide by followers, reach or views. Each option says what it measures.

    2. 2. Enter your posts

      Type likes, comments, shares and the rest for one post, add more rows, or paste rows from a spreadsheet.

    3. 3. Read the rate

      Each post's rate, the average across posts and, for reach or views, the pooled rate. Copy the result with its formula.

    Questions

    How do you calculate engagement rate?

    Add up the interactions you count (for example likes, comments, shares and saves), divide by followers, reach or views, and multiply by 100. By followers compares accounts; by reach judges the post among people who saw it; by views or impressions counts repeat plays and reads lower.

    What is a good engagement rate?

    No platform publishes one. The Rival IQ / Quid 2026 Social Media Industry Benchmark Report gives medians per post by follower for brand accounts: Instagram 0.30%, TikTok 2.01%, YouTube 0.21% and X 0.03%. Those are brands, not creators, and they only compare with the by-followers formula. It has no LinkedIn figure.

    How do LinkedIn and X calculate engagement rate?

    LinkedIn divides interactions (clicks, reactions, comments and shares) by impressions. X divides engagements, meaning any click on the post including likes, replies, reposts, links and profile clicks, by impressions. Use the by-impressions mode with every box ticked to match them.

    Why are there two averages for several posts?

    The average treats every post equally: it is the mean of each post's own rate. The pooled rate is all interactions divided by all reach or views, so a post that travelled weighs more. With followers as the divisor the two are the same.

    Is my data uploaded?

    No. The numbers you type or paste stay in your browser; the maths is plain arithmetic on your device.

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    Everything on this page works on a file you already have, which is why it costs nothing. Generating something that did not exist (video from a prompt, a voice, a score) runs a model, and that costs credits.